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Author Archives: «Jack Knopfler»

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How to craft a killer case study

Oct 16, 2015 / by Jack Knopfler
How to craft a killer case study

Among the various forms of social proof you can display on your site, nothing is more powerful than an excellently written, relatable case study for one of your clients.

Tags: case studies, case study, clients, content, content generation
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GIFographics: The Future Of Visual Content?

Oct 9, 2015 / by Jack Knopfler
GIFographics: The Future Of Visual Content?

Several years ago, it was easy to generate an abundance of backlinks by producing a mediocre infographic and promoting it on the net.

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7 awesome content curation tools

Oct 5, 2015 / by Jack Knopfler
7 awesome content curation tools

Arguably, the toughest part of generating high quality content on a regular basis is picking the right topics.

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5 indicators that your content sucks

Sep 25, 2015 / by Jack Knopfler
5 indicators that your content sucks

Almost everyone sees content marketing as a great low-cost opportunity for boosting brand awareness and generating more conversions. Perhaps you’ve even had a brainstorming session and have come up with a handful of catchy headlines for blog titles or have decided to turn your latest customer survey into a flashy infographic.

Tags: authorship, community, content, content generation, content marketing, marketing, writing
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5 proven tactics for getting your content retweeted

Sep 18, 2015 / by Jack Knopfler
5 proven tactics for getting your content retweeted

Most people have a pretty reasonable grasp of how to use Twitter…

Tags: authorship, content, content marketing, retweets, Twitter
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Supercharge your social media strategy with these 5 tools

Sep 11, 2015 / by Jack Knopfler
Supercharge your social media strategy with these 5 tools

If you’re a business owner, effective use of social media can help you to build relationships with your fans, boost brand awareness, demonstrate knowledge and drive organic traffic to your site.

Tags: buffer, buzzfeed, canva, fanpage karma, inkybee, marketing, social media
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4 Ways To Secure Guest Post Opportunities

Sep 4, 2015 / by Jack Knopfler
4 Ways To Secure Guest Post Opportunities

Accumulating numerous mediocre guest posts used to be an effective (albeit underhanded) link building strategy for the purpose of increased page rankings.

Tags: authorship, blog, content marketing, creativity, guest blogging, writing
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5 Ways To Get Social Proof

Aug 21, 2015 / by Jack Knopfler
5 Ways To Get Social Proof

As much as we’d like to believe our everyday decisions are the result of our rational brain processing first-hand information, the laws of human psychology prove that this is not the case.

Tags: case studies, customer logos, reviews, social proof, testimonials, user statistics
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Making the most out of SlideShare

Aug 14, 2015 / by Jack Knopfler
Making the most out of SlideShare

When the word ‘presentation’ gets brought up in conversation, most people have one primary association: boredom!

Tags: advice, authorship, content marketing, creativity, design, digital marketing, slideshare
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Will paid advertising destroy Instagram?

Aug 10, 2015 / by Jack Knopfler
Will paid advertising destroy Instagram?

Advertising on social media platforms continues to grow and grow. In a recent study conducted by eMarketer, it was shown that $23.68 billion (around £15 billion Sterling) is going to be spent on paid media on social media to reach potential consumers throughout 2015.

Tags: advertising, branding, content, instagram, monetisation, spam
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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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