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Author Archives: «Jack Knopfler»

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3 neglected offline marketing tactics

Feb 5, 2016 / by Jack Knopfler
3 neglected offline marketing tactics

Whether or not your business is digital by nature, it is important to take the digital presence of your business extremely seriously. Content marketing, SEO, landing page optimisation, guest blogging, social media and email marketing are all effective digital tactics for growing your brand – all of which we strongly advocate using!

Tags: advice, branding, content marketing, marketing, offline marketing, promotion
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How to generate more blog comments

Jan 29, 2016 / by Jack Knopfler
How to generate more blog comments

Having comments enabled is not appropriate for every blog, as we covered in a previous article. However, if you have chosen to allow comments on your blog, an abundance of thoughtful messages displayed underneath a post is a tremendous form of social proof (particularly if they are from other thought leaders).

Tags: blog, blogging, comments, community, content, marketing, writing
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Meme marketing: cost-effective visual content

Jan 22, 2016 / by Jack Knopfler
Meme marketing: cost-effective visual content

The term visual content leads most people to think of flashy, animated videos or compelling infographics and gifographics, complete with sophisticated graphs and unique illustrations.

Tags: blogging, content, content generation, content marketing, creativity, design, marketing, meme
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5 traits of a successful digital copywriter

Jan 15, 2016 / by Jack Knopfler
5 traits of a successful digital copywriter

If you’re deciding whether to outsource your content work or to bring a full-time copywriter to your company, choosing the right person can be a daunting task.

Tags: advice, authorship, content, content marketing, creativity, marketing, quality content
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Grow your business using Periscope

Jan 8, 2016 / by Jack Knopfler
Grow your business using Periscope

In the words of legendary Internet marketer and author Seth Godin, we’re living in a “connection economy” where the businesses that step up and create human connections with their customers are heavily rewarded.

Tags: authorship, content, content marketing, creativity, marketing, periscope, quality content, Twitter, video
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Increase your blogging productivity with these 5 tools

Dec 11, 2015 / by Jack Knopfler
Increase your blogging productivity with these 5 tools

In a recent article, we discussed some of the methods you can employ to expedite your blog writing. Now we explore how to increase your blogging productivity with these 5 tools.

Tags: blog, blogging, content, content generation, content marketing, quality content, writing
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How To Write A Better Blog Post

Nov 20, 2015 / by Jack Knopfler
How To Write A Better Blog Post

If you’re serious about content marketing, this means committing to researching, writing and uploading a blog post or other piece of content once every week at least. For some businesses, a post every couple of days is required.

Tags: authoring, blogging, content, content generation, content marketing, quality content, writing
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5 Tips For A Great Webinar

Nov 13, 2015 / by Jack Knopfler
5 Tips For A Great Webinar

Webinars are an excellent tool for improving your niche authority and building better relationships with your customers.

Tags: communication, communication skills, public speaking, speaking, webinar
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Effective tactics for improving your email clickthrough rate

Nov 2, 2015 / by Jack Knopfler
Effective tactics for improving your email clickthrough rate

In 2015, over 205 billion emails are sent and received every day. This figure is expected to rise to as much as 246 billion by the end of 2019.

Tags: A/B testing, email marketing, emails, subject lines
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5 types of evergreen content proven to generate engagement

Oct 23, 2015 / by Jack Knopfler
5 types of evergreen content proven to generate engagement

Content marketing is an important strategy for any business looking to boost brand awareness and create a loyal following.

Tags: advice, content, content generation, content marketing, creativity, evergreen, marketing, quality content
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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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