Jack Knopfler, Author at Cambridge Web Marketing Co

5 common business tasks which are perfect for outsourcing

Jun 24, 2016 / by Jack Knopfler

There’s a common misconception that the number one asset you have as a business owner is money. In reality, the most valuable asset most business owners have is time! Particularly for startups where roles are often blurred and people are undertaking tasks which don’t always pertain to their main skills, it can often feel as…

Tags: content creation, data entry, delegation, design, outsourcing, research

The 5 golden rules of business networking

Jun 17, 2016 / by Jack Knopfler

Digital businesses represent nirvana for the introvert entrepreneur. No personal interactions, just high quality work in exchange for payments via Paypal, right!? While this is certainly one way of doing business, limiting human interaction in real life is normally not a wise choice if you wish to grow a brand and increase your profits in…

Tags: business contacts, networking

5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by Jack Knopfler

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

Tags: advertising, advice, authorship, content, creativity, design, infographics, quality content, visual

Don’t make these 5 landing page mistakes

May 27, 2016 / by Jack Knopfler

When you send large amounts of traffic to a particular page with the objective of creating a conversion, it’s essential that the page is optimised for that purpose. Otherwise you’re simply leaving money on the table.

Tags: advice, authorship, blog, content, content generation, landing page, quality content, writing

How Snapchat can benefit your business

Apr 15, 2016 / by Jack Knopfler

Legendary entrepreneur and author, Gary Vaynerchuk, stated early this year: “Snapchat will be huge in 2016”. From May 2015 to January 2016, Snapchat’s daily video views have grown from 2 billion to 7 billion, and this figure continues to rise. With famous brands such as Taco Bell and Acura already rolling out comprehensive Snapchat strategies,…

Tags: snapchat

Blogging versus vlogging: building brand awareness

Apr 8, 2016 / by Jack Knopfler

In 2016, the best way to establish a positive brand reputation is to generate high quality content for the masses on a regular basis. Once an audience has been built and trust has been earned, this results in increased revenue (so long as your products are marketed correctly and are contextually relevant to your audience)….

Tags: blogging, periscope, presenting, video, vlogging, writing

How to stick to your blog upload schedule

Mar 18, 2016 / by Jack Knopfler

Inconsistency is the biggest killer of fledgeling blogs (in addition to terrible content and a flagrant disregard for your audience). While there are no definitive rules for how regularly you should blog (anywhere from twice a month to several times a week are common), whatever upload schedule you choose, it’s imperative that you stick to…

Tags: advice, authorship, blog, blogging, content, content generation, content marketing, creativity, promotion, writing

3 tips for writing compelling content

Mar 11, 2016 / by Jack Knopfler

Creating compelling content isn’t simply a case of brainstorming for interesting topics, following the commonly accepted structural rules of blog writing and promoting via social media.

Tags: advice, authorship, blog, content, content generation, content marketing, creativity, marketing, quality content

Google updates its core algorithm yet again

Feb 19, 2016 / by Jack Knopfler

When the SEO community started noticing some significant ranking volatility last month, it was assumed that the long expected Penguin update had finally arrived. Others speculated that the fluctuations could be related to Panda in someway.

Tags: advice, algorithm, content, google, search, seo

How to build relationships with influencers

Feb 12, 2016 / by Jack Knopfler

As a business owner, it can feel as if the monumental task of achieving long-term profitability for your company rests solely on your shoulders.

Tags: advice, authorship, blogging, content marketing, influencers, social media

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