Jack Knopfler, Author at Cambridge Web Marketing Co

The benefits of outsourcing your company’s blog

Nov 23, 2013 / by Jack Knopfler

A frequently updated blog that produces high quality original content is a very powerful marketing tool. Blogging is a great way to strengthen relationships with your existing customers as well as bring new customers to your business.

Tags: business awareness, content generation, expertise, outsourcing

Making the most of social media

Nov 3, 2013 / by Jack Knopfler

Long gone are the days when social media was merely a tool for keeping in contact with distant friends and getting the latest celebrity gossip. Whether it’s Twitter, Facebook, LinkedIn, Google+ or a number of others, social media is now a widely used tool for businesses to market themselves online.

Tags: Facebook, google, LinkedIn, social media, Twitter

Google’s fifteenth birthday: Hummingbird

Oct 23, 2013 / by Jack Knopfler

Google recently celebrated its fifteenth birthday by announcing the launch of its new search engine algorithm, known as “Hummingbird”, a name chosen to represent being “fast and precise”.

Tags: google, hummingbird, seo

Keyword data armageddon: a new era for SEO

Oct 13, 2013 / by Jack Knopfler

Last month, we, along with all the rest of the SEO community, were rather surprised to find that Google has finally switched all searches to encrypted searches using HTTPS. In other words, query data will no longer be passed to site owners – something we have had available to us since the beginning of the web.

Tags: google analytics, keywords, seo

Eight common SEO mistakes

Aug 27, 2013 / by Jack Knopfler

A few of the top SEO mistakes that you’ll really want to avoid!

Tags: content, image optimisation, keywords, links

Seven creative tips for overcoming writer’s block

Aug 18, 2013 / by Jack Knopfler

Feeling foggy and uninspired? Unable to generate any ideas worth writing about? Finding yourself giving into each and every distraction instead of getting that crucial blog post written?

Tags: creativity, generating ideas, writers block

Finding the perfect blog topic

Aug 11, 2013 / by Jack Knopfler

Coming up with ideas for new blog posts week after week can become a real strain, especially if you’re busy running your business. Keeping to a regular schedule is not optional though! It’s essential for succeeding with your blog.

Tags: brainstorming, conferences, exhibitions, industry events, mind mapping, social media

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