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How to identify and rejuvenate outdated content

Oct 14, 2022 / by
How to identify and rejuvenate outdated content

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

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Does your domain name impact your SEO?

Jul 15, 2022 / by
Does your domain name impact your SEO?

What’s in a name? Well, quite a lot actually. Indeed, choosing the right domain name has been one of the most important decisions facing businesses for decades now. But while it’s not quite as important now as in the days when you needed something snappy and memorable (as people will just Google it these days)…

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Is your traffic legitimate or spam?

Jun 24, 2022 / by
Is your traffic legitimate or spam?

In online marketing circles, one of the greatest joys in our careers is watching traffic numbers gradually tick up. However, sometimes if something seems too good to be true then it probably is. If you’ve noticed a major spike in numbers in recent days and can’t pinpoint why exactly, you might simply be getting a…

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Army of one – Working as a solo SEO at a small business

Jun 2, 2022 / by
Army of one – Working as a solo SEO at a small business

The pandemic completely blew the doors off the job market with millions using the opportunity to change their lives around and either join or start small businesses. But with so many new businesses out there, competition has never been more of an issue and marketing has never been more important. Online marketing, in particular.

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Turning data insights into SEO strategies

Apr 29, 2022 / by
Turning data insights into SEO strategies

SEO is all about data and data is the currency of the 21st century. But data alone is worth nothing, it’s all about what you do with it. This is particularly true in marketing, where data can completely transform your SEO strategies. But are you extracting enough value from your data? And what could you…

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How to write the perfect title tag

Mar 18, 2022 / by
How to write the perfect title tag

Titles are often pretty hard. Ask anyone who’s ever written a novel. When it comes to SEO, however, the ideal title is often going to be the most obvious and straightforward part of the whole page. It is, after all, what people see first and what lets them know exactly what they’re looking at. Why,…

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​​How to use SEO to scale up your startup on a budget

Mar 11, 2022 / by
​​How to use SEO to scale up your startup on a budget

SEO isn’t just a marketing tactic that established businesses should be using; it’s also an incredibly powerful tool when it comes to scalable growth. It’s an affordable and flexible marketing channel that has the potential to bring in free traffic and even be automated to an extent.

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8 great enterprise SEO tips

Feb 4, 2022 / by
8 great enterprise SEO tips

Sometimes, you have to get a little more specific with your tactics. When you’re a small or medium-sized business with so much ahead of you, tactics are always going to be more restrained and, well, tactical. But once you’ve scaled up to the extent you can start referring to your business as an “enterprise,” you…

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Finding and optimising your most valuable pages (MVPs)

Jan 14, 2022 / by
Finding and optimising your most valuable pages (MVPs)

Not all pages are equal. Some are just better than others, at least in terms of what they have to offer your business. Optimising these pages is one of the key tactics that all SEOs should have up their sleeves as, otherwise, you could end up wasting time optimising pages that are not performing for…

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What does mobile-first thinking mean for your marketing strategy?

Dec 3, 2021 / by
What does mobile-first thinking mean for your marketing strategy?

From the offset, all web development and digital marketing campaigns were focused on targeting stationary desktops because, at first, that was where 100% of users would be viewing the content. Fast-forward twenty or so years, however, and the paradigm has shifted.