What Google’s AI Policy Update Means for SEO

What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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How to Block Google from Indexing AI Chatbot Content

How to Block Google from Indexing AI Chatbot Content

AI chatbots over the last few years have emerged as valuable tools for improving user interaction and customer service without wasting additional resources. These chatbots are surprisingly clever little algorithm-driven virtual helpers that help guide visitors, answer questions, and facilitate smoother online experiences instantly and effectively, or at least that’s the idea. However, while chatbots…

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10 Top On-Page SEO Tips for Small Teams

10 Top On-Page SEO Tips for Small Teams

While most businesses recognise the importance of SEO for building a brand and gaining an audience, small teams often face resource limitations and time constraints that larger teams don’t have to worry about due to their greater pool of resources.

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A 2023 Guide to Mastering Google News Optimisation

A 2023 Guide to Mastering Google News Optimisation

Staying ahead of the competition is crucial for any online business or content creator, particularly when the news can shift in a second and send the rest of the world spinning with it. Of all the online news portals, being visible on Google News can significantly boost traffic and increase your audience reach.

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How to rank on search engines that are not Google

How to rank on search engines that are not Google

While you might be forgiven for thinking as such given the widespread use of Google, it’s not the only game in town. Indeed, it might account for around 85% of all online searches but that’s actually slightly down from last year when it made up around 94% of the market.

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