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Why AI is a marketing tool, not a villain

May 19, 2023 / by
Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

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Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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5 reasons to use a chatbot in 2023

Feb 10, 2023 / by
5 reasons to use a chatbot in 2023

As technology continues to advance at a lightning pace, businesses are finding new and innovative ways to enhance their customer service options and streamline their operations. One of the latest trends in this regard is the use of chatbots – AI-powered programs that can communicate with users via a messaging app or website chat interface.

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Is ChatGPT going to change the way we SEO?

Feb 1, 2023 / by
Is ChatGPT going to change the way we SEO?

For years now, creatives have been both fascinated by and terrified of artificial intelligence. On the surface, it’s a technology engineered to make our lives easier and to automate the tasks that we would rather not have to bother with ourselves. But what happens when those tasks represent our livelihoods?

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Will 2023 be the year AI takes over SEO?

Jan 20, 2023 / by
Will 2023 be the year AI takes over SEO?

For many whose only knowledge of artificial intelligence comes from speculative science fiction, the idea of a working world living comfortably side-by-side with AI might seem a little foreign.

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Top 5 SEO trends of 2023

Jan 6, 2023 / by
Top 5 SEO trends of 2023

While many things remain the same year after year, SEO is one of those things that’s always evolving, sometimes subtly and sometimes quite profoundly.

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Is AI killing copywriting?

Jun 7, 2019 / by
Is AI killing copywriting?

Whilst the ‘rise of the machines’ heralded by every science fiction film from The Terminator to The Matrix might still be a few years away, many industries are already starting to feel the impact of creative artificial intelligence.

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