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What Google’s AI Policy Update Means for SEO

Nov 10, 2023 / by
What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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SEO and Marketing News – Summer 2023

Nov 3, 2023 / by
SEO and Marketing News – Summer 2023

The summer season is behind us and to say it’s been a pretty eventful one would be an understatement. As businesses and marketers alike adapt to new tools, techniques, and strategies involving AI, the season has been filled with groundbreaking news that will undoubtedly shape the industry’s future.

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How to Block Google from Indexing AI Chatbot Content

Sep 1, 2023 / by
How to Block Google from Indexing AI Chatbot Content

AI chatbots over the last few years have emerged as valuable tools for improving user interaction and customer service without wasting additional resources. These chatbots are surprisingly clever little algorithm-driven virtual helpers that help guide visitors, answer questions, and facilitate smoother online experiences instantly and effectively, or at least that’s the idea. However, while chatbots…

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Man vs Machine – Pitting a blog written by man against a blog written by machine

Jul 28, 2023 / by
Man vs Machine – Pitting a blog written by man against a blog written by machine

There has been more written about AI in the last 3 months than the last 3 decades and rightly so. We have half the population worried it’s going to destroy humanity and the other half worried it’s going to destroy our livelihoods. Indeed, it’s difficult to find a legitimately positive long-term perspective that isn’t motivated…

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Could Bing Ever Be Better Than Google?

Jul 21, 2023 / by
Could Bing Ever Be Better Than Google?

For years, Google has been the undisputed king of search engines, dominating the market with its powerful algorithms and comprehensive results. Indeed, “Googling” has become shorthand for using a short engine. However, recent developments in AI and Microsoft’s Bing search engine have sparked serious debate over whether Microsoft’s Bing could actually surpass Google in the…

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Living With the Machine: How to Use AI to Repurpose Website Content

Jul 7, 2023 / by
Living With the Machine: How to Use AI to Repurpose Website Content

There are only so many words in the English language and only so many ways to position certain topics. That’s what makes evergreen content evergreen. However, constantly producing fresh and engaging content is a major part of SEO, particularly today as the algorithm is getting smarter and the ubiquity of AI content is starting to…

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The month in AI – May 2023 roundup

Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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