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Should You Be Blocking AI Bots?

Jun 11, 2024 / by
Should You Be Blocking AI Bots?

AI is officially mainstream. In fact, it’s slowly reshaping the world in its own image, at least if the scaremongers were to be believed. It’s not hyperbole, however, to suggest that large language models like OpenAI’s GPT and Google’s Bard have ushered in a significant debate in digital marketing. In such a climate, should businesses…

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What Google’s AI Policy Update Means for SEO

Nov 10, 2023 / by
What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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SEO and Marketing News – Summer 2023

Nov 3, 2023 / by
SEO and Marketing News – Summer 2023

The summer season is behind us and to say it’s been a pretty eventful one would be an understatement. As businesses and marketers alike adapt to new tools, techniques, and strategies involving AI, the season has been filled with groundbreaking news that will undoubtedly shape the industry’s future.

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