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Top 10 SEO tips for URL optimisation

Jun 28, 2019 / by
Top 10 SEO tips for URL optimisation

A URL might be little more than a marker or a fingerprint to most internet users, but to SEO marketers, the URL is so much more than that – it’s a beacon for search engines, and the strength of that beacon will ultimately determine how many users get drawn to it and how well a…

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Is voice the future of search and SEO?

May 3, 2019 / by
Is voice the future of search and SEO?

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

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10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by
10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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Keeping up with Google – adaptive SEO tips

Jan 18, 2019 / by
Keeping up with Google – adaptive SEO tips

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

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10 Things every link builder should know

Nov 9, 2018 / by
10 Things every link builder should know

The world of link building is becoming tougher to penetrate. It is a role viewed by the online community with indifference at best; loathing at worst. Yet it’s still one of the most intensive and attractive ways to market your online presence, and so as long as there are SEO marketers, there will be link…

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Link building tips for e-commerce businesses

Jul 6, 2018 / by
Link building tips for e-commerce businesses

As you’re probably aware, link building is a significant part of SEO and it should be an important consideration for any type of business. If you’re running an e-commerce store, the link building tactics you employ will need to be slightly different to a B2B service business. Here are some of the best e-commerce link…

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Link building done correctly

Apr 20, 2018 / by
Link building done correctly

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

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AI and SEO: what you need to know

Feb 2, 2018 / by
AI and SEO: what you need to know

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

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5 powerful free SEO tools

Jun 23, 2017 / by
5 powerful free SEO tools

If you’re embarking on an SEO campaign, it’s useful to have as many tools in your arsenal as humanly possible. While some tools come with a hefty price tag, others can be downloaded or accessed on the internet free of charge.

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