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Category Archives: «SEO Tips»

Tips for performing a successful content audit

Apr 14, 2017 / by CWM

The thought of performing a content audit can be very daunting. Creating a database with key information about all the content you’ve produced over a long time period sounds like a tedious process!

Tags: content audit, content strategy, data tracking

How to perform an effective competitor analysis

Jan 13, 2017 / by CWM

If you’re thinking of entering a new niche and creating a sustainable business for the long-term, it’s essential that you conduct a thorough competitor analysis.

Tags: competitor analysis

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media

6 easy ways to generate more backlinks

Sep 2, 2016 / by CWM

Even with the numerous updates to Google’s ranking algorithm in recent years, backlinks are still extremely important in regards to achieving visibility for your site.

Tags: backlinks, google ranking, link building, skyscraper technique

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social

Google Authorship: Is It Really Dead?

Nov 5, 2014 / by Nick Annies

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

Tags: authorship, google, search, seo

Progressive product marketing on Instagram

Oct 28, 2014 / by Sterling Williams

Do you think you have what it takes to become an Instagram titan? Let’s find out.

Tags: instagram, marketing, product, promotion

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.