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Category Archives: «Industry News»

August 2019 – SEO and marketing news

Aug 16, 2019 / by CWM

The epic heatwave has just about subsided and we officially have a new Prime Minister. But the less said about that one, the better. Instead, let’s set our busy minds to the always moving and shaking world of SEO and marketing.

Tags: Facebook, google, microsoft

July 2019 – SEO and marketing news

Jul 19, 2019 / by CWM

With Europe in the midst of a powerful heatwave, the SEO world is heating up too. Aside from the usual updates from Google, this month we also put a spotlight on the 5 top SEO mistakes made by marketing agencies, check in on LinkedIn’s new algorithm and Microsoft’s advertising platform. While Google might be the…

Tags: google, LinkedIn, microsoft

June 2019 – SEO and marketing news

Jun 21, 2019 / by CWM

As foretold, the end of May brought with it the end of May, as Theresa shuffled off the Conservative front line and back to the wheat field. June is very much a month of change this year, and in the world of online marketing, change is never easy.

Tags: chrome, Facebook, firefox, google, instagram

May 2019 – SEO and marketing news

May 24, 2019 / by CWM

May is the month of the bank holiday and the month that sets the stage for summer. It’s also a month rife with change and we saw quite a bit of that last month.

Tags: google, instagram, youtube

April 2019 – SEO and marketing news

Apr 12, 2019 / by CWM

Spring has finally sprung, but if the news is to be believed, there’s little to celebrate. With the Brexit saga showing no sign of slowing any time soon and April Fools Day now mercifully behind us, we’re trying to ignore “the B word” this month and are instead focusing on the digital marketing world across…

Tags: Apple, bing, google, youtube

March 2019 – SEO and marketing news

Mar 15, 2019 / by CWM

Although March 2019 may go down in UK history as “the month of Brexit,” we thought we’d instead cast our eyes over the more positive stories affecting the SEO and marketing world. In this month’s post, we check on the latest from Google, cover a consultancy marathon, analyse the highest paid jobs in digital marketing…

Tags: Facebook, google ads, instagram

February 2019 – SEO and marketing news

Feb 22, 2019 / by CWM

For our first Cambridge Web Marketing news roundup of the year, we share the latest news from Google, put a tighter focus on SEO, take a trip to the Bing Ads Next Web conference and check in on Facebook.

August – SEO and marketing news

Sep 14, 2018 / by CWM

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

Tags: google analytics, seo

July – SEO and marketing news

Aug 24, 2018 / by CWM

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

Tags: android, Brexit, google

June – SEO and marketing news

Jul 27, 2018 / by CWM

GFacebook tests ‘subscription Groups’ that charge for exclusive content Facebook will be testing a new feature (largely in parenting, cooking, and home organization groups) where admins can charge users between $4.99 – $29.99 per month for access to special ‘sub-groups’ containing exclusive content and posts. Facebook will not be taking a cut, but since this…

Tags: Facebook, GDPR

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.