0

The Power of Influencer Marketing in 2024

Mar 22, 2024 / by
The Power of Influencer Marketing in 2024

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion…

Tags:
0

The Ineffable Power of Video Marketing in the Digital Age

Mar 1, 2024 / by
The Ineffable Power of Video Marketing in the Digital Age

For many of today’s kids, TikTok and YouTube form the backbone of their lives and are immeasurably powerful tools that marketers are already aware of. 20% of Gen Z spend more than 5 hours a day on TikTok and while it would be easy to scoff, marketers should instead be seeing this as a wake-up…

Tags: , ,
0

The Future of Augmented Reality in Marketing

Feb 23, 2024 / by
The Future of Augmented Reality in Marketing

We all remember Pokémon Go, right? The fun little diversion from those halcyon pre-pandemic days was one of the first widespread uses of augmented reality and, in the ensuing years, it probably seems to many that very little has been done with the technology. However, behind the scenes, AR has emerged as a potentially transformative…

Tags:
0

Analysing the True Effectiveness of Influencer Marketing

Feb 16, 2024 / by
Analysing the True Effectiveness of Influencer Marketing

While it might have begun life as something of a fringe concern in digital marketing, influencers have more power and hold more sway with the public now than ever before. At the end of 2023, the global influencer marketing market value stood at over £20 billion and it’s only going to expand as platforms like…

Tags:
0

The Growing Influence of Virtual Reality in Marketing

Jan 19, 2024 / by
The Growing Influence of Virtual Reality in Marketing

It might not have taken off in the mainstream in the same way we all envisioned back in the halcyon days of 2019, but virtual reality has certainly found a niche for itself and continues to expand its influence as the technology becomes more powerful and (perhaps more crucially) affordable.

Tags: ,
0

The Emerging Impact of 5G on the Digital Marketing World

Oct 20, 2023 / by
The Emerging Impact of 5G on the Digital Marketing World

In the last few decades, innovation has been at the heart of the revolution in digital marketing. From the first great internet boom of the 90s to the mainstream adoption of mobile devices that headlined the first decade of the 21st century, each technological advancement has reshaped how businesses market their products and services.

Tags: