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How to combat cart abandonment

Feb 16, 2018 / by
How to combat cart abandonment

Cart abandonment is the bane of every ecommerce store owner. Research shows that the average cart abandonment rate across numerous industries is a staggering 69%! This represents a huge chunk of potential customers who, for whatever reason, showed initial buying intent and then didn’t complete the purchase.

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January – SEO and marketing news

Feb 9, 2018 / by
January – SEO and marketing news

Two-thirds of EU marketers considering leaving the UK because of Brexit With Brexit looming over the ever shrinking horizon, 31% of EU nationalists living and working in Britain are considering leaving the UK, says a survey conducted by Marketing Week’s parent company Centaur. These results confirm a growing fear within the industry that talent will…

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AI and SEO: what you need to know

Feb 2, 2018 / by
AI and SEO: what you need to know

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

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LinkedIn launching new talent data tool, Talent Insight

Jan 26, 2018 / by
LinkedIn launching new talent data tool, Talent Insight

Last October LinkedIn announced it will be launching its new talent acquisition site in mid 2018, Talent Insights. Using analytics to dive deep into big data, LinkedIn wants to bring corporations and start-ups alike information on talent pools, skill sets and other companies workforce composition. Geared towards HR professionals, users will be able to make…

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December – SEO and marketing news

Jan 5, 2018 / by
December – SEO and marketing news

What’s new in the world of SEO and marketing this December? We share the latest news from Facebook and notable tech startups across the globe.

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4 useful ideas for repurposing content

Dec 22, 2017 / by
4 useful ideas for repurposing content

One of the toughest parts of creating new content is undertaking the research. You can spend hours trawling the net for statistics, facts and references for your new blog post. However, sometimes your content underperforms – not because the actual substance is weak, but because it was conveyed using the wrong medium.

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November – SEO and marketing news

Dec 15, 2017 / by
November – SEO and marketing news

Starting today: we begin a new monthly segment recapping news from the month before. Bringing you the latest in SEO, marketing, and tech news to keep you up to date on happenings of the world.

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