SEO Blog | The Cambridge Web Marketing Co

April – SEO and marketing news

May 11, 2018 / by CWM

Google wants to make audio content searchable Google is now aiming to make audio as easily searchable as text or images. In an interview with Pacific Content, Google Podcast Teams lead Zack Reneau-Wedeen said: “The way that we’re approaching the problem fits really nicely with Google’s mission to organize the world’s information and make it…

Tags: Facebook, GDPR, Verve

Marketing after Facebook

Apr 27, 2018 / by CWM

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: Facebook, google, marketing

Link building done correctly

Apr 20, 2018 / by CWM

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

Tags: link building

March – SEO and marketing news

Apr 13, 2018 / by CWM

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

Tags: Brexit, Facebook, google

Discovering what makes your audience tick

Apr 6, 2018 / by CWM

Long-term business success is impossible unless you take a customer-centric perspective. This means finding out everything you can about your customers so you can serve them better with tailored content, products and services.

Tags: audience, customers, data mining

How to keep your WordPress site secure

Mar 30, 2018 / by CWM

With a variety of useful plugins and an easy to use interface, WordPress is one of the most powerful platforms for setting up and running a business blog. Unfortunately, there have been many stories of WordPress sites being hacked in the past, so it’s essential that you treat security as a serious concern.

Tags: security, wordpress

6 tips for growing an instagram following

Mar 23, 2018 / by CWM

In case you hadn’t heard, Instagram is kind of a big deal right now. With over 800 million monthly active users, the platform is essential for brands that want to stay in touch with their audiences.

Tags: instagram

February – SEO and marketing news

Mar 16, 2018 / by CWM

Marketers don’t expect the sky to fall with GDPR With enforcement coming on May 25th, many marketers are fretting over the vagueness of the General Data Protection Regulation (GDPR) and exactly how much consent they need to acquire from customers on what they can do with their personal data. Just as many are approaching it,…

Tags: Amazon, Google shopping

How to ramp up your content marketing without a big budget

Mar 9, 2018 / by CWM

It’s no secret that content marketing takes a lot of time and energy in order to be successful.

Why you should consider featuring prices on your site

Mar 2, 2018 / by CWM

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…