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Measuring the impact of content based on intent

Apr 8, 2022 / by
Measuring the impact of content based on intent

Intent-based analytics is something of a holy grail for many marketers. Traditionally, marketers have always been focused on bottom-line metrics like sales or conversions but those metrics are limited in one vital way – they don’t take into account the people who might be convinced to buy or convert later but are not quite ready…

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Is PPC dead? – No and here’s why

Apr 3, 2022 / by
Is PPC dead? – No and here’s why

Pay per click advertising was once the darling of the online marketing world. In recent years, however, it’s started to reveal its limitations somewhat. However, if you can overcome those limitations and work within some rather strict parameters, it’s still a marketing solution that can offer a pretty solid ROI.

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March 2022 – SEO and Marketing News

Mar 25, 2022 / by
March 2022 – SEO and Marketing News

The times we are currently living through have rarely seemed darker. There’s no way of sugar-coating the atrocities being committed in the name of conquest by Putin’s regime in eastern Europe. 

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How to write the perfect title tag

Mar 18, 2022 / by
How to write the perfect title tag

Titles are often pretty hard. Ask anyone who’s ever written a novel. When it comes to SEO, however, the ideal title is often going to be the most obvious and straightforward part of the whole page. It is, after all, what people see first and what lets them know exactly what they’re looking at. Why,…

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​​How to use SEO to scale up your startup on a budget

Mar 11, 2022 / by
​​How to use SEO to scale up your startup on a budget

SEO isn’t just a marketing tactic that established businesses should be using; it’s also an incredibly powerful tool when it comes to scalable growth. It’s an affordable and flexible marketing channel that has the potential to bring in free traffic and even be automated to an extent.

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The most effective marketing channels for 2022

Mar 4, 2022 / by
The most effective marketing channels for 2022

Deciding where to assign your marketing budget is always going to be one of the big decisions you have to make at the start of every year. There are hundreds of potential strategies and dozens of potential marketing channels to consider and they all have their own strengths and weaknesses. They will all also offer…

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February 2022 – SEO and Marketing News

Feb 25, 2022 / by
February 2022 – SEO and Marketing News

February is always a month that seems to be over before it really begins. But while it might be the shortest month of the year that doesn’t necessarily mean it’s short on news. Ignoring the numerous global catastrophes, this month we put the spotlight on the full breadth of players as far as online marketing…

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WordPress vs Squarespace – The battle of the big site builders

Feb 18, 2022 / by
WordPress vs Squarespace – The battle of the big site builders

When it comes to online web building platforms, few are as iconic and as easy-to-use as Wix, Squarespace and WordPress. Indeed, so many of the sites you visit on a daily basis were probably constructed using the simple and effective tools offered by these three popular site builders.

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Is your content newsworthy?

Feb 11, 2022 / by
Is your content newsworthy?

Relevance is a double-edged sword when it comes to content, particularly if you’re thinking about SEO. On one hand, content that’s relevant and newsworthy might produce incredible results for a few days but once that relevance has waned the content which was once pure gold can start to feel a little more like coal.

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8 great enterprise SEO tips

Feb 4, 2022 / by
8 great enterprise SEO tips

Sometimes, you have to get a little more specific with your tactics. When you’re a small or medium-sized business with so much ahead of you, tactics are always going to be more restrained and, well, tactical. But once you’ve scaled up to the extent you can start referring to your business as an “enterprise,” you…