0

Words matter – Brand tone of voice and why it matters

Jul 8, 2022 / by
Words matter – Brand tone of voice and why it matters

If you’ve been part of the online marketing world for even a little while you’ll probably be aware of the phrase “tone of voice” or TOV. For copywriters, content creators, social media gurus and everybody else involved in building your brand, the TOV is a sacred and decidedly difficult thing to master. It is also…

0

What is account-based marketing and does it work?

Jul 1, 2022 / by
What is account-based marketing and does it work?

Account-based marketing is a marketing term that often gets bandied around without a proper explanation and as a result, it is sometimes misunderstood by marketers and business owners alike. Part of the problem is that it still means different things to different people.

0

Is your traffic legitimate or spam?

Jun 24, 2022 / by
Is your traffic legitimate or spam?

In online marketing circles, one of the greatest joys in our careers is watching traffic numbers gradually tick up. However, sometimes if something seems too good to be true then it probably is. If you’ve noticed a major spike in numbers in recent days and can’t pinpoint why exactly, you might simply be getting a…

0

June 2022 – SEO and Marketing News

Jun 17, 2022 / by
June 2022 – SEO and Marketing News

Ahrefs reveals new search engine – Yep Ahrefs, the SEO toolset provider, has been busy over the last three years investing $60 million of its own money into launching a new search engine simply called Yep.

0

How to use SEO to drive newsletter subscriptions

Jun 10, 2022 / by
How to use SEO to drive newsletter subscriptions

Your newsletter is still one of your most powerful tools when it comes to getting targeted information directly to your customers. These are the repeat customers and the ones that have made an effort to show an interest in your brand so you know at least a significant fraction of them are actively listening to…

0

Army of one – Working as a solo SEO at a small business

Jun 2, 2022 / by
Army of one – Working as a solo SEO at a small business

The pandemic completely blew the doors off the job market with millions using the opportunity to change their lives around and either join or start small businesses. But with so many new businesses out there, competition has never been more of an issue and marketing has never been more important. Online marketing, in particular.

0

May 2022 – SEO and Marketing News

May 13, 2022 / by
May 2022 – SEO and Marketing News

While we continue to witness atrocities happening in Ukraine and we face a grave cost of living crisis at home, the SEO and marketing sector keeps chuffing along with Google, as ever, the cause of much of the relevant news. So, what has happened so far this May and how much longer can we go…

0

How to be a paid search marketer in 2022

Apr 22, 2022 / by
How to be a paid search marketer in 2022

Paid search is always evolving and it can be difficult to find your bearings as a result. Simply put, the rules that applied for one year probably won’t apply for the next. It’s also a more competitive environment than ever before, with digital ad use growing by at least 25% every year.