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February – SEO and marketing news

Mar 16, 2018 / by
February – SEO and marketing news

Marketers don’t expect the sky to fall with GDPR With enforcement coming on May 25th, many marketers are fretting over the vagueness of the General Data Protection Regulation (GDPR) and exactly how much consent they need to acquire from customers on what they can do with their personal data. Just as many are approaching it,…

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Why you should consider featuring prices on your site

Mar 2, 2018 / by
Why you should consider featuring prices on your site

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…

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How to combat cart abandonment

Feb 16, 2018 / by
How to combat cart abandonment

Cart abandonment is the bane of every ecommerce store owner. Research shows that the average cart abandonment rate across numerous industries is a staggering 69%! This represents a huge chunk of potential customers who, for whatever reason, showed initial buying intent and then didn’t complete the purchase.

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January – SEO and marketing news

Feb 9, 2018 / by
January – SEO and marketing news

Two-thirds of EU marketers considering leaving the UK because of Brexit With Brexit looming over the ever shrinking horizon, 31% of EU nationalists living and working in Britain are considering leaving the UK, says a survey conducted by Marketing Week’s parent company Centaur. These results confirm a growing fear within the industry that talent will…

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AI and SEO: what you need to know

Feb 2, 2018 / by
AI and SEO: what you need to know

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

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LinkedIn launching new talent data tool, Talent Insight

Jan 26, 2018 / by
LinkedIn launching new talent data tool, Talent Insight

Last October LinkedIn announced it will be launching its new talent acquisition site in mid 2018, Talent Insights. Using analytics to dive deep into big data, LinkedIn wants to bring corporations and start-ups alike information on talent pools, skill sets and other companies workforce composition. Geared towards HR professionals, users will be able to make…

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