CWM, Author at Cambridge Web Marketing Co

Social media tips for e-commerce brands

Jun 15, 2018 / by CWM

Research indicates that global e-commerce sales could reach $4.5 Trillion by 2021. That’s seriously big business. As every e-commerce marketer knows, social media is instrumental in driving sales.

Tags: e-commerce, User generated content

Google algorithm updates and what they mean for you

Jun 11, 2018 / by CWM

As we previously discussed, Google uses AI to better answer search queries which are updated rather frequently. But in March and April google announced on Twitter that a Broad Core Algorithm update was launched which has worried webmasters and SEO pros.

Tags: google algorithms

Five excellent examples of live video marketing

May 18, 2018 / by CWM

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: live streaming, live video

April – SEO and marketing news

May 11, 2018 / by CWM

Google wants to make audio content searchable Google is now aiming to make audio as easily searchable as text or images. In an interview with Pacific Content, Google Podcast Teams lead Zack Reneau-Wedeen said: “The way that we’re approaching the problem fits really nicely with Google’s mission to organize the world’s information and make it…

Tags: Facebook, GDPR, Verve

Marketing after Facebook

Apr 27, 2018 / by CWM

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: Facebook, google, marketing

Link building done correctly

Apr 20, 2018 / by CWM

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

Tags: link building

March – SEO and marketing news

Apr 13, 2018 / by CWM

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

Tags: Brexit, Facebook, google

Discovering what makes your audience tick

Apr 6, 2018 / by CWM

Long-term business success is impossible unless you take a customer-centric perspective. This means finding out everything you can about your customers so you can serve them better with tailored content, products and services.

Tags: audience, customers, data mining

How to keep your WordPress site secure

Mar 30, 2018 / by CWM

With a variety of useful plugins and an easy to use interface, WordPress is one of the most powerful platforms for setting up and running a business blog. Unfortunately, there have been many stories of WordPress sites being hacked in the past, so it’s essential that you treat security as a serious concern.

Tags: security, wordpress

6 tips for growing an instagram following

Mar 23, 2018 / by CWM

In case you hadn’t heard, Instagram is kind of a big deal right now. With over 800 million monthly active users, the platform is essential for brands that want to stay in touch with their audiences.

Tags: instagram

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