TikTok Archives - Cambridge Web Marketing Co

How to Use TikTok’s New Search Ads to Boost Your Golden Quarter Strategy

Nov 29, 2024 / by CWM

As we steamroll ahead into the golden quarter – the final three months of the year when holiday shopping is at its peak – brands of all shapes and sizes are scrambling to find innovative ways to capture attention and drive conversions.

Tags: search ads, TikTok

The TikTok Ban: Implications for Digital Marketers

May 31, 2024 / by CWM

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

Tags: TikTok

The Ineffable Power of Video Marketing in the Digital Age

Mar 1, 2024 / by CWM

For many of today’s kids, TikTok and YouTube form the backbone of their lives and are immeasurably powerful tools that marketers are already aware of. 20% of Gen Z spend more than 5 hours a day on TikTok and while it would be easy to scoff, marketers should instead be seeing this as a wake-up…

Tags: TikTok, video, youtube

Social Media Algorithms: How to Stay Visible in 2024

Jan 12, 2024 / by CWM

By its very nature, the landscape of social media is always evolving, with platforms constantly updating their algorithms to shape the way content is displayed and interacted with by users as trends come and go and users grow up and out of one platform and into another.

Tags: algorithms, Facebook, instagram, TikTok, Twitter

Is TikTok Reading Your Mind?

Aug 25, 2023 / by CWM

TikTok is either the best thing to ever happen to social media or the worst, depending on who you ask. But is the popular Chinese platform known for its short-form videos reading the minds of its users, as some have suggested? Of course not, it’s just targeted advertising. But that doesn’t mean it’s necessarily a…

Tags: TikTok

How to create meaningful TikTok marketing content

May 12, 2023 / by CWM

Controversy aside, TikTok has become one of the fastest-growing social media platforms in the world, with over 1 billion active users worldwide. This platform allows users to create and share short-form videos with music, filters, and other visual effects.

Tags: TikTok

Should you be investing more of your marketing budget in TikTok?

Mar 17, 2023 / by CWM

TikTok has taken the zeitgeist by storm, not only becoming one of the most popular social media platforms but a platform that has arguably changed the way young people consume entertainment.

Tags: TikTok

Understanding TikTok SEO

Nov 11, 2022 / by CWM

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

Tags: TikTok

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