social media Archives - Page 2 of 2 - Cambridge Web Marketing Co

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

Optimising a blog post for SEO

Mar 27, 2014 / by Jack Knopfler

Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google’s search engine algorithms, generating high value, in-depth content via your company’s blog is more important than ever.

Tags: categories, meta descriptions, permalink optimisation, social media, tags, wordpress

6 easy strategies to boost mailing list opt-ins

Feb 22, 2014 / by Adam Barratt

The mailing list is probably the most underused facility in the average marketing toolkit. With social media being ‘hot’ and at the forefront of every strategy, the email is often left languishing in a far-off second, third, fourth or even last place.

Tags: incentives, mailing lists, quality content, social media

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

Making the most of social media

Nov 3, 2013 / by Jack Knopfler

Long gone are the days when social media was merely a tool for keeping in contact with distant friends and getting the latest celebrity gossip. Whether it’s Twitter, Facebook, LinkedIn, Google+ or a number of others, social media is now a widely used tool for businesses to market themselves online.

Tags: Facebook, google, LinkedIn, social media, Twitter

Finding the perfect blog topic

Aug 11, 2013 / by Jack Knopfler

Coming up with ideas for new blog posts week after week can become a real strain, especially if you’re busy running your business. Keeping to a regular schedule is not optional though! It’s essential for succeeding with your blog.

Tags: brainstorming, conferences, exhibitions, industry events, mind mapping, social media

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