social media Archives - Cambridge Web Marketing Co

What a Second Trump Term Means for the World of Marketing in 2025 and Beyond

Dec 13, 2024 / by CWM

As Donald Trump prepares to embark on a second term as President of the United States, the marketing industry faces a complex set of challenges and opportunities. Known for his polarising personal brand and policies, whether we like it or not, Trump’s approach to governance and communication could reshape how brands interact with consumers, navigate…

Tags: digital advertising, regulatory changes, social media

Digital Marketing on a Shoestring: 3 Top Strategies for Maximum Impact with Minimal Resources

Jul 19, 2024 / by CWM

Times are tough right now for so many businesses, so it’s only natural to look for corners to cut and one of the most obvious places to start, unfortunately, is your marketing budget. Working to a limited budget doesn’t necessarily mean you’ll be left with a poor return on your minimal investment though. You just…

Tags: content marketing, social media

September 2019 – SEO and marketing news

Sep 20, 2019 / by CWM

With the Brexit debacle seemingly never-ending and ex-Google employees warning us that killer robots could be a terrifying reality, you could be forgiven for feeling like we’re settling comfortably into the end-times. One sector that hasn’t suffered from quite as much drama over the last month, however, is the dependably calm and steady world of…

Tags: google, social media, wordpress

Choose the best digital marketing solution for your business

Apr 19, 2019 / by CWM

In recent years, the business landscape has changed immeasurably and the marketing sector has done so in kind. The traditional marketing methods that were relied on as the bread and butter of countless companies just a few years ago (from TV and print to physical ‘snail mail’) might still be utilised by some larger brands,…

Tags: e-mail marketing, PPC, seo, social media

10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by CWM

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

Tags: content, google, keywords, social media

How to best utilise your site to promote your business

Dec 14, 2018 / by CWM

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

Tags: PPC, seo, social media

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media

How to build powerful business relationships online

Aug 19, 2016 / by CWM

Some may envision entrepreneurs as lone warriors, standing against the elements and doing anything within their power to ensure their businesses are successful. While there is some truth to this romanticised ideal, working as a lone entrepreneur (or ‘solopreneur’) with no alliances can definitely make your mission more difficult. Instead, it’s a far better idea…

Tags: business relationships, social media

How to build relationships with influencers

Feb 12, 2016 / by Jack Knopfler

As a business owner, it can feel as if the monumental task of achieving long-term profitability for your company rests solely on your shoulders.

Tags: advice, authorship, blogging, content marketing, influencers, social media

Supercharge your social media strategy with these 5 tools

Sep 11, 2015 / by Jack Knopfler

If you’re a business owner, effective use of social media can help you to build relationships with your fans, boost brand awareness, demonstrate knowledge and drive organic traffic to your site.

Tags: buffer, buzzfeed, canva, fanpage karma, inkybee, marketing, social media

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