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9 Ways to Explain the Value of SEO to the C-Suite

Oct 25, 2024 / by
9 Ways to Explain the Value of SEO to the C-Suite

SEO can be a tricky concept to sell to the C-suite, particularly those who might have reached those lofty heights through nepotism and might not have needed to learn the foundations of how digital marketing works in the 21st century. Often, it’s perceived as too technical, time-consuming, or difficult to measure in terms of immediate…

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Christmas Roundup 2022 – SEO and Marketing News

Dec 9, 2022 / by
Christmas Roundup 2022 – SEO and Marketing News

It’s (almost) the most wonderful time of the year and 2022 is officially putting the brakes on. As ever, we’ve loved bringing you all the top SEO news stories this year but rather than spend the next thousand words casting a rose-tinted eye over the previous 12 months, let’s look ahead at the news and…

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Six ingenious ways to drive organic blog traffic

Dec 27, 2019 / by
Six ingenious ways to drive organic blog traffic

The SEO game is, ultimately, all about traffic. The very reason for the existence of search engine optimisation is to drive more eyes and more clicks to your content. But as time has moved on and Google has gotten wise to the shady tactics of yore, it’s become a more difficult game to play.

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How and why to create high-quality and high-value content in 2019

Dec 6, 2019 / by
How and why to create high-quality and high-value content in 2019

Content is a word that many of us use every day in one form or another and yet, in essence, it means very little. The very word conjures up visions of the kind of useless filler copy that makes up the average well-intentioned blog but content doesn’t need to mean “soulless”  and “derivative.” If anything,…

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Keeping up with Google – adaptive SEO tips

Jan 18, 2019 / by
Keeping up with Google – adaptive SEO tips

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

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How to best utilise your site to promote your business

Dec 14, 2018 / by
How to best utilise your site to promote your business

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

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August – SEO and marketing news

Sep 14, 2018 / by
August – SEO and marketing news

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

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January – SEO and marketing news

Feb 9, 2018 / by
January – SEO and marketing news

Two-thirds of EU marketers considering leaving the UK because of Brexit With Brexit looming over the ever shrinking horizon, 31% of EU nationalists living and working in Britain are considering leaving the UK, says a survey conducted by Marketing Week’s parent company Centaur. These results confirm a growing fear within the industry that talent will…

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November – SEO and marketing news

Dec 15, 2017 / by
November – SEO and marketing news

Starting today: we begin a new monthly segment recapping news from the month before. Bringing you the latest in SEO, marketing, and tech news to keep you up to date on happenings of the world.

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