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Has SEO become too complicated?

Feb 7, 2020 / by
Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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10 Things every link builder should know

Nov 9, 2018 / by
10 Things every link builder should know

The world of link building is becoming tougher to penetrate. It is a role viewed by the online community with indifference at best; loathing at worst. Yet it’s still one of the most intensive and attractive ways to market your online presence, and so as long as there are SEO marketers, there will be link…

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Link building tips for e-commerce businesses

Jul 6, 2018 / by
Link building tips for e-commerce businesses

As you’re probably aware, link building is a significant part of SEO and it should be an important consideration for any type of business. If you’re running an e-commerce store, the link building tactics you employ will need to be slightly different to a B2B service business. Here are some of the best e-commerce link…

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Link building done correctly

Apr 20, 2018 / by
Link building done correctly

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

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Life after Hummingbird: link building strategies

Feb 15, 2014 / by
Life after Hummingbird: link building strategies

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

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