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Marketing after Facebook

Apr 27, 2018 / by CWM

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: Facebook, google, marketing

March – SEO and marketing news

Apr 13, 2018 / by CWM

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

Tags: Brexit, Facebook, google

AI and SEO: what you need to know

Feb 2, 2018 / by CWM

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

Tags: AI, google

Google updates its core algorithm yet again

Feb 19, 2016 / by Jack Knopfler

When the SEO community started noticing some significant ranking volatility last month, it was assumed that the long expected Penguin update had finally arrived. Others speculated that the fluctuations could be related to Panda in someway.

Tags: advice, algorithm, content, google, search, seo

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

Google’s mobile-friendliness update: cataclysm or business as usual?

Apr 10, 2015 / by CWM

Last month, site owners around the world were left holding their breath when Google announced that they would be updating their search algorithm to accommodate for the increasing amount of internet users performing searches via mobile devices.

Tags: google, mobile friendliness, search algorithm

Google Authorship: Is It Really Dead?

Nov 5, 2014 / by Nick Annies

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

Tags: authorship, google, search, seo

Life after Hummingbird: link building strategies

Feb 15, 2014 / by Jack Knopfler

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

Tags: google, hummingbird, link building, social signals

Making the most of social media

Nov 3, 2013 / by Jack Knopfler

Long gone are the days when social media was merely a tool for keeping in contact with distant friends and getting the latest celebrity gossip. Whether it’s Twitter, Facebook, LinkedIn, Google+ or a number of others, social media is now a widely used tool for businesses to market themselves online.

Tags: Facebook, google, LinkedIn, social media, Twitter

Google’s fifteenth birthday: Hummingbird

Oct 23, 2013 / by Jack Knopfler

Google recently celebrated its fifteenth birthday by announcing the launch of its new search engine algorithm, known as “Hummingbird”, a name chosen to represent being “fast and precise”.

Tags: google, hummingbird, seo

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