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5 ways to check if your Google Analytics is working

Oct 7, 2022 / by
5 ways to check if your Google Analytics is working

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

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August – SEO and marketing news

Sep 14, 2018 / by
August – SEO and marketing news

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

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Keyword data armageddon: a new era for SEO

Oct 13, 2013 / by
Keyword data armageddon: a new era for SEO

Last month, we, along with all the rest of the SEO community, were rather surprised to find that Google has finally switched all searches to encrypted searches using HTTPS. In other words, query data will no longer be passed to site owners – something we have had available to us since the beginning of the web.

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