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7 Things We Learned from Google Marketing Live 2024

Jul 12, 2024 / by
7 Things We Learned from Google Marketing Live 2024

While it’s an annual conference that might not gain as much media traction as it deserves, Google Marketing Live is often the event where the tech giant chooses to announce some of its more ambitious plans. This is particularly true when it comes to ways that marketers can interact with consumers and enhance their marketing…

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What Google’s AI Policy Update Means for SEO

Nov 10, 2023 / by
What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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SEO and Marketing News – Summer 2023

Nov 3, 2023 / by
SEO and Marketing News – Summer 2023

The summer season is behind us and to say it’s been a pretty eventful one would be an understatement. As businesses and marketers alike adapt to new tools, techniques, and strategies involving AI, the season has been filled with groundbreaking news that will undoubtedly shape the industry’s future.

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How to Block Google from Indexing AI Chatbot Content

Sep 1, 2023 / by
How to Block Google from Indexing AI Chatbot Content

AI chatbots over the last few years have emerged as valuable tools for improving user interaction and customer service without wasting additional resources. These chatbots are surprisingly clever little algorithm-driven virtual helpers that help guide visitors, answer questions, and facilitate smoother online experiences instantly and effectively, or at least that’s the idea. However, while chatbots…

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Could Bing Ever Be Better Than Google?

Jul 21, 2023 / by
Could Bing Ever Be Better Than Google?

For years, Google has been the undisputed king of search engines, dominating the market with its powerful algorithms and comprehensive results. Indeed, “Googling” has become shorthand for using a short engine. However, recent developments in AI and Microsoft’s Bing search engine have sparked serious debate over whether Microsoft’s Bing could actually surpass Google in the…

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SEO and digital marketing news – Spring 2023

May 26, 2023 / by
SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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Would SEO survive in a post-Google world?

Mar 10, 2023 / by
Would SEO survive in a post-Google world?

SEO has been an essential tool for businesses to improve their online presence and attract more traffic to their websites for decades now. However, with the rapid advances in artificial intelligence (AI) and the increasing use of voice search, it’s worth asking the question of whether SEO would survive in a post-Google world.

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