engagement Archives - Cambridge Web Marketing Co

5 Things Marketers Could Learn from the 2024 Paris Olympics

Sep 20, 2024 / by CWM

The 2024 Paris Olympics provided not only a spectacular display of athleticism and one of the most genuinely bizarre opening ceremonies in recent memory but also a masterclass in marketing.

Tags: engagement, influencer marketing, olympics

Why Infinite Scroll is Bad News for SEO

Aug 2, 2024 / by CWM

We’ve all become accustomed, in the social media age, to the concept of the infinite scroll. It’s why so many of us are addicted to our phones, after all. However, while websites and platforms that allow users to continuously load content (infinitely) is great for the users and helps keep them perpetually engaged, there are…

Tags: engagement, infinite scroll, page format

How to Measure Your Brand in 2023

Oct 27, 2023 / by CWM

At a time when technology seems to be advancing so fast that it’s almost impossible to keep up, it can feel like a challenge to truly understand your brand’s place and position of influence in the market. Whereas we could once measure brand effectiveness by simply tallying up annual profits, there is so much data…

Tags: branding, engagement

How to encourage more opt-ins for your blog

Jun 29, 2018 / by CWM

If you’ve been involved in blogging for a while, you’ve probably heard the proverb: “The money is in the list”. Building up a list of engaged readers in your target niche is the safest way to ensure longevity for your business.

Tags: email, engagement, mailing list

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media

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