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Navigating the Paywall Puzzle: The Benefits and Challenges

Jan 5, 2024 / by
Navigating the Paywall Puzzle: The Benefits and Challenges

When somebody hits a wall, they generally try to find a way either around or through it. Paywalls, however, are not something you can just plough through with brute strength or sneak around and over; they require users to part with their hard-earned cash and, for many, that can represent something of a red flag.

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Has SEO become too complicated?

Feb 7, 2020 / by
Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by
10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by
5 tools for producing visual content on a shoestring budget

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

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How to stick to your blog upload schedule

Mar 18, 2016 / by
How to stick to your blog upload schedule