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Tag Archives: «author names»

Do Author Names Really Matter for Your Content?

Oct 13, 2023 / by CWM

What’s in a name? As it happens, quite a lot. For example, you’re more likely to buy a novel from an author you’ve enjoyed in the past than you are from a complete unknown. In the vast digital landscape, however, where millions of articles, blog posts, and other forms of content are published daily, you…

Tags: author names

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.