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What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

Mar 21, 2025 / by
What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

As the cost of artificial intelligence falls dramatically, with the advent of DeepSeek potentially making incredibly powerful AI completely free, the marketing landscape is poised for a significant transformation. Reduced expenses may allow brands to embrace AI more widely; however, these changes also present challenges that require careful consideration.

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How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

Mar 14, 2025 / by
How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

As AI continues to transform digital marketing and search engine optimisation at lightning speed, businesses are starting to face a critical challenge. In short, how do they harness AI’s efficiency without losing consumer trust? With AI‐generated content inundating the web, audiences are increasingly sceptical of impersonal or opaque practices. To stand out, brands must prioritise…

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How to Optimise Your Site for AI Web Crawlers

Mar 7, 2025 / by
How to Optimise Your Site for AI Web Crawlers

Web crawlers have become significantly more intelligent and sophisticated in recent years, pulling from the immense power of AI to not just parse keywords and backlinks like in the good old days, but reliably interpret context, semantics, and user intent. As a result, the traditional approach to SEO, one focused purely on keywords and link…

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Will AI Kill or Strengthen SEO in 2025?

Feb 7, 2025 / by
Will AI Kill or Strengthen SEO in 2025?

AI represents a leap forward in technology we haven’t experienced since the dawn of the internet. As is often the case with such a fundamental sea change, there are always going to be those wary of the advancements and suspicious of what it will mean for their livelihoods.

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Top 5 SEO Trends of 2025

Jan 31, 2025 / by
Top 5 SEO Trends of 2025

2025 is here and the world appears on the cusp of some substantial changes. We’re not here to discuss politics though, we’re here to talk SEO and whatever else might happen over the next 12 months, the world of search engine optimisation (SEO) is poised for a transformative leap.

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How Much Smarter is the ‘New’ ChatGPT?

Jan 10, 2025 / by
How Much Smarter is the ‘New’ ChatGPT?

The evolution of AI-driven content and analytical tools has taken another significant leap forward with the introduction of OpenAI’s O1 update. No longer are we simply dealing with better text generators; we’re witnessing the emergence of a new, more capable partner that understands context, reasoning, and creative nuance at an unprecedented level. For marketers, this…

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7 Things We Learned from Google Marketing Live 2024

Jul 12, 2024 / by
7 Things We Learned from Google Marketing Live 2024

While it’s an annual conference that might not gain as much media traction as it deserves, Google Marketing Live is often the event where the tech giant chooses to announce some of its more ambitious plans. This is particularly true when it comes to ways that marketers can interact with consumers and enhance their marketing…

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