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What Is Parasite SEO and Should You Be Worried About It?

Jan 24, 2025 / by
What Is Parasite SEO and Should You Be Worried About It?

In the world of SEO, no tactic stays secret for long. Even less-than-savoury techniques gain notoriety as digital marketers scramble to climb to the top of search results. One such dubious method is parasite SEO, a strategy where a marketer (or, more often, a black-hat SEO practitioner) exploits the authority of an established, reputable domain…

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The Importance of Breadcrumbs in SEO

Aug 30, 2024 / by
The Importance of Breadcrumbs in SEO

In the complex world of search engine optimisation (SEO), the small details often make a big difference. One such detail, frequently overlooked, is the use of something innately small – breadcrumbs.

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How to Identify and Get Rid of Toxic Links

Aug 16, 2024 / by
How to Identify and Get Rid of Toxic Links

It should go without saying that you’re better off without anything toxic in your life and the same is true of the links potentially clogging up your website. Bad links will not only frustrate users but can have a major detrimental impact on your SEO, with SERPs typically skipping over any sites with links they…

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Why Infinite Scroll is Bad News for SEO

Aug 2, 2024 / by
Why Infinite Scroll is Bad News for SEO

We’ve all become accustomed, in the social media age, to the concept of the infinite scroll. It’s why so many of us are addicted to our phones, after all. However, while websites and platforms that allow users to continuously load content (infinitely) is great for the users and helps keep them perpetually engaged, there are…

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