Cambridge Web Marketing (CWM) offers one-off consultancy services designed for businesses that want to maintain control over their marketing efforts while benefiting from expert advice. Our consultancy services are perfect for those who need a professional evaluation of their current digital strategy but prefer to implement changes independently.
Our Consultancy Services Include
1. Content Audit:
- Purpose: A content audit evaluates the effectiveness of your website’s current content, identifying strengths, weaknesses, and opportunities for improvement.
- Outcome: You’ll receive a detailed report with actionable recommendations on how to optimise your content to better engage your audience, improve SEO, and increase conversions.
2. Technical Audit:
- Purpose: A technical audit is a deep dive into your website’s infrastructure, examining factors such as site speed, mobile responsiveness, and crawlability by search engines.
- Outcome: We provide a comprehensive analysis of any technical issues that may be affecting your site’s performance and offer solutions to improve user experience and search engine rankings.
3. SEO & PPC Guidance:
- Purpose: For businesses managing their own SEO or PPC campaigns, we offer guidance to help you get the most out of your efforts. Whether it’s optimising your PPC bids or refining your keyword strategy, our advice can help you achieve better results.
- Outcome: Enhanced PPC campaigns that deliver targeted traffic and a more robust SEO strategy that improves your site’s visibility in search engine results.
PPC for E-commerce
PPC is especially beneficial for e-commerce sites. By advertising on Google Shopping and optimising your product data feed, you can ensure that your products are presented in the best possible light to potential customers. Tracking is key here—by setting up precise tracking systems, we can measure the revenue generated from each keyword, allowing for continual optimisation of your campaigns. Whether you have a small or large product inventory, we can tailor your PPC strategy to meet your specific needs.
Flexible Budgeting
One of the significant advantages of Google Ads is the flexibility it offers in terms of budgeting. Your click budget can be adjusted month-to-month based on seasonality, cash flow, and campaign performance. This adaptability is crucial for businesses that need to respond quickly to market changes without overspending.
Pricing
Our consultancy services are priced competitively, with clear and transparent pricing structures. We offer a range of services from full account setups to ongoing campaign management, ensuring that you only pay for what you need. And as a Google Partner Agency, we can often provide additional benefits, such as credits for new accounts, making your investment in PPC even more worthwhile.
Choosing CWM for your one-off consultancy needs means gaining access to over 20 years of digital marketing expertise, delivered in a way that empowers you to take control of your marketing strategy while benefiting from professional guidance.