Boost your e-commerce sales with these powerful hacks

0
Aug 17, 2018 / by
Boost your e-commerce sales with these powerful hacks

E-commerce now represents one of the biggest opportunities available to entrepreneurs. In a world where people want to order products by clicking a button rather than walking into a physical store, it’s easy to see why so many marketers and entrepreneurs are hopping onto the e-commerce bandwagon.

With easy-to-use platforms such as Shopify widely available, you can get an online store up and running in less than a day. However, driving consistent sales is anything but easy. Typically, it takes a lot of time, energy and experimentation before an online store becomes profitable. To expedite your journey, we’ve compiled these powerful e-commerce sales hacks.

The more social proof, the better

81% of shoppers research a product online before purchasing. It’s naive to think that people will purchase from your store without some form of reassurance that your marketing claims are accurate. After all, there are some shady marketers out there who will say and do anything just to extract money from people!

All product pages should have reviews and testimonials. Video reviews are the best types of social proof, since they’re difficult to fake and allow potential customers to relate to your existing customers. If you’re using Shopify as your e-commerce platform, Sales Pop is one of the most powerful plugins available to demonstrate social proof.

Mary Fernandez states:

Has your product or brand ever been mentioned in the media? This would include magazine features, unsolicited reviews, TV segments, or podcast interviews. If possible, take excerpts from these media mentions and paste them on your website to establish authority.

Integrate scarcity into your marketing

It’s a well known fact that humans like to procrastinate. If there isn’t a good reason for someone to purchase a product immediately, they may end up deliberating and ultimately not buying it. So long as your product delivers genuine value to people and will help to enhance their lives, it’s okay to be a little pushy with your marketing.

By emphasising that there is a limited amount of stock or that a special discount only lasts for a certain period of time, this will amplify the buying temperature of potential customers. One of the easiest ways to do this is by installing a countdown timer on your product pages.

Post-sale social sharing

Social sharingAfter you’ve managed to persuade a customer to purchase from you, that’s wonderful. However, you can still try to maximise your marketing ROI by including social sharing buttons in your order confirmation emails. When you order an item from Amazon, you may notice a bright yellow “Share this item” button once the order is confirmed.

From a marketing perspective, this makes a lot of sense. Customers usually have friends with shared interests, so if you purchase a product in a specific niche then it’s likely your friends would be interested in the same item. With one click of a button, you can share your purchase with your Twitter followers.

Install live chat

If someone is shopping online, there’s a good chance that they actively want to avoid face-to-face or phone conversations. Live chat provides the opportunity to answer queries about a product but using a less intimate communication channel. In fact, 51% of customers specifically appreciate live chat because it doesn’t require their full attention (so they can continue to multitask).

Product page split testing

Just because a product page is converting at a profit doesn’t mean you shouldn’t try split testing. By altering your “Buy Now” button colour, sales video placement or main product image, you might find that your conversions skyrocket.

Conclusion

Unfortunately, not every tactic will work with every store. You need to experiment and innovate based on the behaviour of  your customers. The more you endeavour to serve your customers and deliver value, the more you will be rewarded in the long run.

Tags: / /