Top 5 best content management systems for digital marketers

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Jul 26, 2019 / by
Top 5 best content management systems for digital marketers

Digital marketing is so much more complicated now than it was back in ‘the good old days’ that it can sometimes be easy to miss the wood for the trees. Building and maintaining a strong digital marketing strategy requires constant work (updating and changing at the turn of a dime) in order to actually generate decent results.

If you’re spending half your time keeping various plates spinning in various locations then you’ll be at a serious disadvantage. That’s where the content management system (CMS) comes in.

A good CMS will form the backbone of your entire digital marketing campaign and everything else related to your online presence. Alongside the ability to perform various digital marketing tasks, it will also allow you to create and upload content and manage the design, graphics and even the code of your website.

Of course, as it’s a platform you will potentially be using every day and as it will form such a fundamental part of your business, it’s incredibly important to make sure you select a CMS that is reliable, useable, and works with you, rather than against you. With that in mind, here are our picks of top 5 content management systems for digital marketers. In no particular order.

HubSpot – HubSpot is the number one inbound marketing CMS for a reason. The HubSpot Website Platform essentially integrates all of the necessary components for a good digital marketing campaign into one place.

It’s incredibly user-friendly and requires almost no technical knowledge to use to its full potential, with built-in, best-in-class SEO marketing tools, cross-browser support and multi-device testing. It also boasts integrated calls-to-action and a workflow that is truly remarkable.

WordPress – Everyone and their dog will have heard of and probably even used WordPress. Since launching in 2003, the free CMS has been enduringly popular with bloggers due to its focus on (as the name suggests) words, its open-source nature and just how easy it is to use.

For marketers, the built-in features are pretty sparse, but with the sheer amount of plugins available, it offers some pretty decent flexibility in other ways to make up for it. A perfect beginner CMS platform.

Kentico – The CMS used by global brands such as Starbucks, Kentico is an all-in-one system with an editor that could quite comfortably be described as, “What you see is what you get.”

What Kentico can offer that many of its contemporaries cannot, however, is a number of integrated forums and message boards, which can be incredibly powerful when it comes to building communities. There is also multilingual content support, which will undoubtedly prove a godsend for international companies.

Drupal – Drupal is a free, open source CMS that has been used by everyone from the White House to the BBC. It was also one of the first platforms to utilise modules and instant themes. Drupal is a more complex beast than many of the alternatives here, but with that complexity comes great power and flexibility.

Squarespace – The drag and drop interface of Squarespace means it is just as easy to get to grips with as WordPress, though it’s less focused on words and more focused on visuals and design. This means it’s become a favoured CMS amongst ‘creative’ types of all persuasions.

It also boasts an incredibly varied SEO toolkit and plays well with email marketing, calendars and maps – meaning it’s ideal for local businesses. It also includes some very powerful analytical integration, which is ready from the get-go.

Whatever CMS platform you choose, make sure you choose wisely, as switching platforms will require a lot of effort and resources. Indeed, it might mean re-building your website and digital marketing strategy from scratch! So, do your due diligence and make sure you’re 100% happy with your choice before pulling the trigger. Because a CMS isn’t just for Christmas!

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