The Great POV Debate: Should Your Content Have a Personality?

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Aug 4, 2023 / by
The Great POV Debate: Should Your Content Have a Personality?

Picture this: you’re browsing the internet searching for that rare nugget of wisdom that will finally answer life’s most pressing questions. You stumble upon an article that’s as exciting as watching paint dry, written in the droll and detached voice of a machine. Indeed, these days there’s every chance it could be the work of ChatGPT.

Now, imagine an alternative universe where content is infused with personality, wit, and irreverence. Which would you prefer? Buckle up, my digital marketing amigos, as we embark on a thrilling adventure through the great POV (Point of View) debate!

The Dull and Lifeless Content Conundrum

In the realm of SEO and digital marketing, it’s easy to fall into the trap of creating bland content that ticks all the right boxes but does so in an uninspired way. Sure, this vanilla content might please the SEO gods with its targeted keywords and snappy headlines, but let’s be honest: who wants to read something that genuinely puts you to sleep? Google doesn’t just track how often we click on a page now to judge credibility, you see, it measures how long users spend on a page and if the content is drab, they’re likely to click away in seconds.

The Power of POV

Let’s take a moment to appreciate the power of a strong Point of View. When your content has a personality, it stands out from the crowd, engages readers, creates connections, and makes them feel like they’re having a conversation with a friend rather than being lectured by a robotic know-it-all.

Injecting Irreverence into Your Content

Think about it: the internet is a vast sea of information, and people are drowning in a sea of blandness. By infusing your content with irreverence and wit, you can be the digital lifeguard that saves them from the abyss of boredom. Add a sprinkle of humour, a dash of sarcasm, and a pinch of self-awareness to your writing and watch your audience go from “meh” to “yeah!”

The SEO Angle: Does Personality Affect Rankings?

Now, you may be thinking, “But what about SEO? Does personality impact my rankings?” Fear not, Google is an incredibly smart cookie. Search engines have evolved in recent years to be able to appreciate high-quality content that genuinely resonates with readers, rather than a soulless keyword-stuffed mess. When your content has a distinct POV, it becomes shareable, link-worthy, and genuinely engaging! And you know what? Engaged readers are more likely to stick around.

The Dance Between Personality and Professionalism

Any piece of writing with a strong POV must dance seamlessly between personality and professionalism. While it’s essential to let your content’s personality shine, it’s equally vital to maintain a level of professionalism that doesn’t make your client cringe. Strive for a balance—a sweet spot where your content showcases your unique voice while still delivering valuable insights and information.

The Case for Contrarian POV

Having a contrarian POV can be a breath of fresh air in a world stuffed full of cliches. Don’t be afraid to challenge the status quo, question industry norms, and embrace your inner disruptor. Remember, bold ideas and controversial opinions ignite conversations and keep your readers coming back for more.

The Caveats: Know Your Audience and Purpose

Finally, while a bold POV can be a game-changer, it’s crucial to understand your audience and purpose. A witty and irreverent tone might not work for all niches or topics. If you’re writing about nuclear physics or financial advice, it’s probably best to keep the humour light. Remember, the key is always to strike a balance that aligns with your audience’s expectations and your content’s purpose. That’s great content and that’s what will get you clicks and conversions.

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