10 Types of Local Business Content for the Christmas Season

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Dec 8, 2023 / by
10 Types of Local Business Content for the Christmas Season

Of all the seasonal holidays, Christmas presents arguably the most glowing of golden opportunities for local businesses to engage with their communities as they spread festive cheer and take advantage of the season of spending. Simply relying on goodwill and cheer alone, however, is not going to get you any serious results.

If you want to really double down on the festivities and boost sales and brand awareness this December and every December to come, there are dozens of little things you could be doing to capture the Christmas spirit and connect with your audience on a more personal level.

For local businesses, the opportunities for Christmas marketing are just as profound as for the heavy hitters and with that in mind, we’ve put together a list of 10 different types of content businesses could and should be using to spread the cheer and bring in a booming festive bounty.

1. Christmas-Themed Blog Posts

Depending on your business and its market, you could be sitting on a goldmine of hundreds of potential Christmas blog ideas. Create blog posts that share everything from holiday tips and traditions to more local insights that only a local business could truly claim authority on. These posts, if done tactfully, will showcase your knowledge and position your business as a valuable resource in the local community.

2. Festive Videos

You don’t have to spend thousands to create a John Lewis-inspired Christmas ad to make the most of the festive spirit. Film some videos showcasing your products or services in a festive setting or film some behind-the-scenes footage of your team decorating the store and creating some special holiday offerings.

3. Customer Testimonials

Who better to spread the festive message than your customers themselves? Encourage your loyal customers to share their Christmas experiences and post videos or written testimonials that highlight the positive impact your products or services have had on their celebrations over the years.

4. Local Gift Guides

Craft holiday-themed gift guides that sneakily feature your products or services as ideal presents for the big day. Try to make it feel more organic and authoritative by highlighting unique or trending items and providing links for easy shopping.

5. Holiday Contests and Giveaways

Engage your audience by running Christmas-themed contests and giveaways on your social media channels, encouraging user-generated content by asking participants to share photos or stories related to your business and the season.

6. Christmas Decorations Showcase

Show off your store’s festive decorations and make it a legitimate feature worth talking about rather than an obligation. Share photos of your beautifully decorated storefront or office space to create a warm and inviting atmosphere for potential customers and share them on social media, taking advantage of all the festive hashtags that invariably appear every November/December.

7. Holiday Recipes and Tips

If your business is food-related, share some of your favourite Christmas recipes, cooking tips, and gift ideas (of course using ingredients or items you sell). For example, a bakery could publish a series of articles on how to bake the perfect holiday treats or a brewery could list some of the best festive beer cocktails (yes, they do exist).

8. Seasonal Discounts and Promotions

Don’t be shy about your holiday sales, discounts, and special promotions. Use eye-catching graphics and posts to make them stand out and generate something shareable. You can even cultivate a sense of urgency by adding a countdown to Christmas Day.

9. Meet the Team

Introduce your team members with fun, holiday-themed bios. Share their favourite Christmas traditions or memories to humanise your brand and connect with your audience on a more personal and relatable level.

10. Support Local Charities

Christmas isn’t just a time for decadence; it’s a time of giving too. Demonstrate your commitment to the community by highlighting your involvement with local charities. Share stories about your charitable initiatives, events, or partnerships, and encourage your customers to get involved too, spreading the festive cheers in a more benevolent way. Because Christmas is the ideal time to use your power and influence to make the world a better place. The impact it’ll have on your brand’s reputation is just a bonus!

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