How to ramp up your content marketing without a big budget

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Mar 9, 2018 / by
How to ramp up your content marketing without a big budget

It’s no secret that content marketing takes a lot of time and energy in order to be successful.

You can expect to post regular content for months (or even years) before you really establish yourself as a niche authority and have engaged readers coming back time and time again. Naturally, if you want to expand your content marketing efforts, it helps if you have a big budget.

With plenty of funding, you can produce awesome animated videos, infographics, extended articles and all other types of content that will keep your audience engaged for hours. However, what if you’re intending to scale your content marketing but you don’t have the budget to pay for a dedicated content team and special types of content to be produced? Fortunately, a lot can be achieved with online outsourcing.

Finding high quality, affordable writers

Employing a team of full-time content experts is expensive – particularly for startups with limited funds. As a cheaper alternative, you may wish to hire freelance writers on a per-project basis. This way, you only need to pay writers for the specific content that they produce, not for their devoted loyalty. This is generally much more affordable.

It’s also worth noting that most writers need solitude in order to concentrate, so typically shy away from careers which involve working in open-plan offices. By hiring remote writers to produce your content for you, you’ll end up with a higher quality product, as the writers are allowed to work in environments that best suit their personalities. In 2018, you don’t need to breathe down someone’s neck in order for them to do a good job. Numerous studies have shown that remote workers are more productive, rather than less (as conventional management wisdom would have you believe).

WritersWith resources such as Fiverr and the Problogger job board, you have access to an abundance of talented writers – just be sure to check their portfolio and ensure their previous references are all positive.

Alternatively, you could take the agency approach and pay for an entire specialised team to handle your content marketing for you. One of the advantages to this is that there is usually a designated editor who will proofread and edit the work to ensure consistency and quality for all submissions.

Whether you choose to hire individual writers or bring a team onboard, ensure they take the time to understand your brand and find out what types of content resonates with your audience. As a word of advise, a good writer can typically research, learn and write about a number of different topics – so you don’t need to focus on specific knowledge bases as much as pure writing skills when choosing a hire.

Freya Jones states:

With the right information and access, your digital marketing agency can plan, develop and execute on strategies that yield results. The key here is to trust the company you hire and making sure you receive reports and live status updates on projects.

Repurpose your old content

As a final tip, repurposing can slice your content production time (and expenses) in half. One of the most time tedious parts of creating content is the research. By simply changing the format of an existing piece of content, you get to leverage all that research and market to an entirely different audience.

For instance, people who read blog posts don’t always watch YouTube videos, and vice versa. Doing a live narration of your blog post and accompanying it with some cool images, you can appeal to YouTube’s audience who appreciate visual content as well as your standard blog readers.