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Category Archives: «SEO Tips»

Top 8 free SEO tools that don’t suck

Oct 4, 2019 / by CWM

We all like to get something for nothing every once in a while. There is, however, something of a snobbery surrounding many free-to-use tools, particularly in the world of SEO marketing. The truth is though that most of us working in SEO utilise a number of free tools to gather, process and analyse results.

Tags: SEO tools

How to set up an effective link building campaign

Sep 27, 2019 / by CWM

Back in the halcyon days of AOL and Yahoo, search engine rankings were 100% dependent on webpage content and the world wide web was a much simpler place.

Tags: link building

A guide to optimising and understanding search intent

Aug 23, 2019 / by CWM

As an aspiring digital marketer, there is one particular adage that you should adopt wholeheartedly, no matter how sick you might be of hearing it – “content is king.”

Tags: google, search intent

Google algorithm updates – what are they and why are they so important?

Aug 9, 2019 / by CWM

As the company arguably holding the keys to the internet (or at least the digital marketing world), Google is constantly evolving. Those evolutions are not always particularly successful, but when you’re the market leader, standing still means potentially losing your crown to younger, hungrier competitors.

Tags: google algorithms

5 steps to SEM success in the age of AI

Aug 2, 2019 / by CWM

Every day there are literally billions of searches conducted on Google and we’d be deluded to assume that Google wasn’t using these searches to build a clearer idea of who we are as consumers. That’s machine learning in practice for you.

Tags: Search engine marketing, SEM

Is keyword research a waste of time?

Jul 12, 2019 / by CWM

The internet is currently used by around half of the global population and reaching those billions of people means cutting through the noise. The best way to do this is to keep in touch with your audience.

Tags: keyword research

Top 10 SEO tips for URL optimisation

Jun 28, 2019 / by CWM

A URL might be little more than a marker or a fingerprint to most internet users, but to SEO marketers, the URL is so much more than that – it’s a beacon for search engines, and the strength of that beacon will ultimately determine how many users get drawn to it and how well a…

Tags: URL

Is voice the future of search and SEO?

May 3, 2019 / by CWM

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

Tags: voice commands, web searches

10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by CWM

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

Tags: content, google, keywords, social media

Keeping up with Google – adaptive SEO tips

Jan 18, 2019 / by CWM

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

Tags: google algorithms, seo

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.