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Category Archives: «SEO Tips»

How to use SEO to combat the negative effects of the COVID-19 pandemic

May 8, 2020 / by CWM

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

5 quick and easy ways to boost your domain authority

Apr 24, 2020 / by CWM

There might be hundreds of increasingly complex factors used by Google to determine site ranking, but when it comes to importance, domain authority is right up there.

How SEO gets easier with greater authority

Apr 10, 2020 / by CWM

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.

The three pillars of SEO – Authority, Relevance and Trust

Apr 3, 2020 / by CWM

If SEO was to be thought of as a physical structure then it would be a structure held aloft by three central pillars – authority, relevance, and trust.

A guide to targeting your competitor’s keywords

Mar 20, 2020 / by CWM

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.

Chasing SEO Success in 2020

Feb 21, 2020 / by CWM

The shifting sands of SEO are notorious for a reason – things rarely stay still for very long and marketers are constantly being caught with their metaphorical pants down as a result. The same optimisation techniques that were everyone’s go-to just a few years ago are now completely useless, as Google continues to grow smarter.

Has SEO become too complicated?

Feb 7, 2020 / by CWM

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

Tags: content, link building

How to optimise your mobile SEO

Feb 4, 2020 / by CWM

Mobile isn’t just on the rise, it’s become the new norm. Over half of all web traffic in 2018 was generated through mobile phones and that was two years ago. Just imagine what that figure looks like now. We’re reaching critical mass when it comes to online smartphone usage and marketers who haven’t already acted…

Tags: mobile

Image SEO – 7 things you need to know about optimising your images

Jan 17, 2020 / by CWM

We are visual people by nature so is it any wonder that image optimisation has become such a valuable practice amongst SEO marketers in recent years? We’re not just talking about making sure your image is showing off your product or service in the best light, the right resolution, and the most flattering angle either.

Making a list and checking it twice – Your Christmas 2019 SEO checklist

Dec 13, 2019 / by CWM

To say seasonal SEO is a ‘hot topic’ would be perhaps giving it too much credence, but it’s certainly a topic that’s highly debated amongst marketing professionals. Some argue that seasons are fleeting and that the time and effort it takes for optimisation is simply not worth it, because, by the time everything is working…

Tags: christmas

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.