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The importance of building a good FAQ page

Dec 4, 2020 / by
The importance of building a good FAQ page

When it comes to ironing out your SEO strategy, it’s common to start with the home page and work outwards but one of the pages that often gets overlooked in this approach is the humble old FAQ page. But the FAQ page is one of the pages that search engines love and with just a…

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Desktop, mobile, or voice search? Why not all 3!

Nov 6, 2020 / by
Desktop, mobile, or voice search? Why not all 3!

A few years ago, all we were hearing about was how everything needed to be mobile-first and that makes a lot of sense in hindsight. After all, mobile internet usage has soared in the last 10 years to the extent that more of us now view the internet on our phones than we do our…

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SEO tips for people that can’t (or won’t) code

Oct 2, 2020 / by
SEO tips for people that can’t (or won’t) code

Given the fact that it’s something which, at its heart, involves a lot of code, many people assume that you need to understand coding to get into SEO. That isn’t necessarily the case though. Whilst a decent knowledge of coding (particularly HTML) certainly won’t go amiss, it’s by no means essential and an absence of…

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8 free SEO tools you really should be using

Sep 18, 2020 / by
8 free SEO tools you really should be using

They say the best things in life are free but can the adage apply to SEO too? Of course not. We all know that sometimes you have to invest a little to gain a decent ROI on any digital marketing campaign. However, that doesn’t mean the tools you use necessarily need to dip into your…

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A guide to ranking for competitive keywords

Aug 28, 2020 / by
A guide to ranking for competitive keywords

In recent years, content marketing and SEO has experienced something of an uphill battle as everything has become more data-driven and competition has increased a thousandfold. In such an environment, it’s tempting for marketers to go for the low hanging fruit and focus on ranking for the incredibly niche keywords that nobody else is coveting.

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Is your brand your SEO secret weapon?

Aug 14, 2020 / by
Is your brand your SEO secret weapon?

What’s in a name? More than you might think, particularly when it comes to SEO. Chances are, if you’ve been building an online content and marketing strategy for a while then you might have reached something of a plateau.

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Does link building still work in 2020?

Aug 7, 2020 / by
Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?

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5 must-have Chrome extensions for SEO

Jul 10, 2020 / by
5 must-have Chrome extensions for SEO

Google Chrome is, without question, the most popular and fully featured browser on the market right now and one of the many reasons it has become so ubiquitous is the extensions feature. This is an ingenious conception that makes the browser completely customisable to your specific needs and it’s something that has saved writers such…

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Off-page SEO – what is it and how could you make the most of it?

Jul 3, 2020 / by
Off-page SEO – what is it and how could you make the most of it?

Sometimes, what’s happening behind the scenes is just as important as what’s happening right before our eyes. Such is the case with SEO, because, whilst it is indeed important to focus on your web pages themselves, there are also actions that must be taken outside of your own site to give yourself the best chance of…

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The 10 Commandments of Content Marketing

Jun 12, 2020 / by
The 10 Commandments of Content Marketing

There is no replacement for good content. Ultimately, it’s the strength of your content that will determine its value, this much is undeniable. However, if content marketing was really that simple then we’d all be experts by now, wouldn’t we?