SEO Tips Archives - Page 12 of 12 - Cambridge Web Marketing Co

Life after Hummingbird: link building strategies

Feb 15, 2014 / by Jack Knopfler

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

Tags: google, hummingbird, link building, social signals

How to write killer blog headlines

Nov 28, 2013 / by Jack Knopfler

There are many aspects to producing a great blog post, from structuring the post coherently to writing with creative flare and ensuring your pose is easily intelligible for your target audience. However, carefully crafting the words of your blog’s headline is perhaps the most important factor of all.

Tags: blog headlines, call to action, content marketing, creativity

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

Eight common SEO mistakes

Aug 27, 2013 / by Jack Knopfler

A few of the top SEO mistakes that you’ll really want to avoid!

Tags: content, image optimisation, keywords, links

Google and the 301

Nov 28, 2012 / by Rob Chant

301 redirects are vital for any structural change to a site’s URL structure, whether you are changing the URL of a single page or all the URLs across the site. One should be put in place whenever a URL is changed, no matter how insignificant that page may be.

Tags: 301 redirect, google, URLs, website structure

Hits, page views and visits

Jun 28, 2012 / by Rob Chant

I recently read The Lean Startup, by Eric Ries. The core message is spot on (always be testing!), and, in many ways, it is a re-statement of my own personal business-bible, The E-Myth by Michael Gerber.

Tags: hits, page views, usage metrics, visits

Best Practice: a pinch of salt!

Jun 17, 2012 / by Rob Chant

The web is full of people asserting themselves. (Fact!) And web marketing, with its plethora of “gurus”, is no exception, especially when it comes to best practices. But how do you know when best practices are really the best for your business?

Tags: AdWords, best practices, visual website optimizer, web marketing

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