SEO Tips Archives - Page 11 of 12 - Cambridge Web Marketing Co

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

Optimising a blog post for SEO

Mar 27, 2014 / by Jack Knopfler

Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google’s search engine algorithms, generating high value, in-depth content via your company’s blog is more important than ever.

Tags: categories, meta descriptions, permalink optimisation, social media, tags, wordpress

Life after Hummingbird: link building strategies

Feb 15, 2014 / by Jack Knopfler

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

Tags: google, hummingbird, link building, social signals

How to write killer blog headlines

Nov 28, 2013 / by Jack Knopfler

There are many aspects to producing a great blog post, from structuring the post coherently to writing with creative flare and ensuring your pose is easily intelligible for your target audience. However, carefully crafting the words of your blog’s headline is perhaps the most important factor of all.

Tags: blog headlines, call to action, content marketing, creativity

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

Eight common SEO mistakes

Aug 27, 2013 / by Jack Knopfler

A few of the top SEO mistakes that you’ll really want to avoid!

Tags: content, image optimisation, keywords, links

Google and the 301

Nov 28, 2012 / by Rob Chant

301 redirects are vital for any structural change to a site’s URL structure, whether you are changing the URL of a single page or all the URLs across the site. One should be put in place whenever a URL is changed, no matter how insignificant that page may be.

Tags: 301 redirect, google, URLs, website structure

Hits, page views and visits

Jun 28, 2012 / by Rob Chant

I recently read The Lean Startup, by Eric Ries. The core message is spot on (always be testing!), and, in many ways, it is a re-statement of my own personal business-bible, The E-Myth by Michael Gerber.

Tags: hits, page views, usage metrics, visits

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