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What a Second Trump Term Means for the World of Marketing in 2025 and Beyond

Dec 13, 2024 / by
What a Second Trump Term Means for the World of Marketing in 2025 and Beyond

As Donald Trump prepares to embark on a second term as President of the United States, the marketing industry faces a complex set of challenges and opportunities. Known for his polarising personal brand and policies, whether we like it or not, Trump’s approach to governance and communication could reshape how brands interact with consumers, navigate…

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What Can We Learn from the Google API Leak?

Sep 6, 2024 / by
What Can We Learn from the Google API Leak?

The leak of Google API documentation earlier this summer has provided the SEO and digital marketing community with a rare glimpse into the inner workings of Google’s ranking algorithms, and we’d surely be mad not to take advantage of that, right?

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7 Things We Learned from Google Marketing Live 2024

Jul 12, 2024 / by
7 Things We Learned from Google Marketing Live 2024

While it’s an annual conference that might not gain as much media traction as it deserves, Google Marketing Live is often the event where the tech giant chooses to announce some of its more ambitious plans. This is particularly true when it comes to ways that marketers can interact with consumers and enhance their marketing…

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SEO and Marketing News – Summer 2023

Nov 3, 2023 / by
SEO and Marketing News – Summer 2023

The summer season is behind us and to say it’s been a pretty eventful one would be an understatement. As businesses and marketers alike adapt to new tools, techniques, and strategies involving AI, the season has been filled with groundbreaking news that will undoubtedly shape the industry’s future.

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Could Bing Ever Be Better Than Google?

Jul 21, 2023 / by
Could Bing Ever Be Better Than Google?

For years, Google has been the undisputed king of search engines, dominating the market with its powerful algorithms and comprehensive results. Indeed, “Googling” has become shorthand for using a short engine. However, recent developments in AI and Microsoft’s Bing search engine have sparked serious debate over whether Microsoft’s Bing could actually surpass Google in the…

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The month in AI – May 2023 roundup

Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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SEO and digital marketing news – Spring 2023

May 26, 2023 / by
SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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