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Category Archives: «Industry News»

May – SEO and marketing news

Jun 22, 2018 / by CWM

Brexit blamed for dramatic fall in UK business registrations With Brexit looming, many foreign companies are leaving the UK or withholding investment. French companies have invested in 48% fewer businesses in 2016-17 than the previous year. Belgium have invested 38% less, and the Netherlands report a 52% drop. In what is being called a business…

Tags: bing, Brexit, GDPR

Google algorithm updates and what they mean for you

Jun 11, 2018 / by CWM

As we previously discussed, Google uses AI to better answer search queries which are updated rather frequently. But in March and April google announced on Twitter that a Broad Core Algorithm update was launched which has worried webmasters and SEO pros.

Tags: google algorithms

April – SEO and marketing news

May 11, 2018 / by CWM

Google wants to make audio content searchable Google is now aiming to make audio as easily searchable as text or images. In an interview with Pacific Content, Google Podcast Teams lead Zack Reneau-Wedeen said: “The way that we’re approaching the problem fits really nicely with Google’s mission to organize the world’s information and make it…

Tags: Facebook, GDPR, Verve

Marketing after Facebook

Apr 27, 2018 / by CWM

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: Facebook, google, marketing

March – SEO and marketing news

Apr 13, 2018 / by CWM

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

Tags: Brexit, Facebook, google

February – SEO and marketing news

Mar 16, 2018 / by CWM

Marketers don’t expect the sky to fall with GDPR With enforcement coming on May 25th, many marketers are fretting over the vagueness of the General Data Protection Regulation (GDPR) and exactly how much consent they need to acquire from customers on what they can do with their personal data. Just as many are approaching it,…

Tags: Amazon, Google shopping

January – SEO and marketing news

Feb 9, 2018 / by CWM

Two-thirds of EU marketers considering leaving the UK because of Brexit With Brexit looming over the ever shrinking horizon, 31% of EU nationalists living and working in Britain are considering leaving the UK, says a survey conducted by Marketing Week’s parent company Centaur. These results confirm a growing fear within the industry that talent will…

Tags: Brexit, marketing, seo

LinkedIn launching new talent data tool, Talent Insight

Jan 26, 2018 / by CWM

Last October LinkedIn announced it will be launching its new talent acquisition site in mid 2018, Talent Insights. Using analytics to dive deep into big data, LinkedIn wants to bring corporations and start-ups alike information on talent pools, skill sets and other companies workforce composition. Geared towards HR professionals, users will be able to make…

Tags: LinkedIn, recruiting

Google updates its core algorithm yet again

Feb 19, 2016 / by Jack Knopfler

When the SEO community started noticing some significant ranking volatility last month, it was assumed that the long expected Penguin update had finally arrived. Others speculated that the fluctuations could be related to Panda in someway.

Tags: advice, algorithm, content, google, search, seo

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.