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How to win at customer onboarding

Nov 10, 2017 / by
How to win at customer onboarding

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!

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5 diabolical split testing mistakes

May 12, 2017 / by
5 diabolical split testing mistakes

Marketing decisions are often based on assumptions, but if you don’t put these assumptions to the test, you’re definitely leaving money on the table. After all, it doesn’t matter what you think will be the best decision – it’s your customers who matter. They’re the ones keeping your business afloat.

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How to provide excellent online customer service

Feb 24, 2017 / by
How to provide excellent online customer service

In an era where people are trained to have exceedingly short attention spans, responding to customers rapidly is essential. People don’t want to have to call you on the phone and potentially be put through a voicemail maze, they want to communicate with a real person while they’re on your site.