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Category Archives: «Hints & Tips»

Creating your small business’ first website

Dec 7, 2018 / by CWM

Although social networking behemoths like LinkedIn and Facebook appear to have monopolised the Internet, (and it is important that your business has a defined presence on both platforms) there is simply no replacement for a bespoke site of your own.

Tags: small business, web design

September – SEO and marketing news

Oct 19, 2018 / by CWM

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

Tags: google, image search

Boost your e-commerce sales with these powerful hacks

Aug 17, 2018 / by CWM

E-commerce now represents one of the biggest opportunities available to entrepreneurs. In a world where people want to order products by clicking a button rather than walking into a physical store, it’s easy to see why so many marketers and entrepreneurs are hopping onto the e-commerce bandwagon.

Tags: e-commerce, social proof, split testing

A quick guide to the GDPR

Aug 10, 2018 / by CWM

In the highly unlikely event that you hadn’t heard about it already, the GDPR has gone into effect. And if you are one of the many companies that will still have dealings with people of the EU after Brexit takes place, you’re going to have to know how to comply with it.

Tags: GDPR

Discovering what makes your audience tick

Apr 6, 2018 / by CWM

Long-term business success is impossible unless you take a customer-centric perspective. This means finding out everything you can about your customers so you can serve them better with tailored content, products and services.

Tags: audience, customers, data mining

How to keep your WordPress site secure

Mar 30, 2018 / by CWM

With a variety of useful plugins and an easy to use interface, WordPress is one of the most powerful platforms for setting up and running a business blog. Unfortunately, there have been many stories of WordPress sites being hacked in the past, so it’s essential that you treat security as a serious concern.

Tags: security, wordpress

5 simple growth hacks for your startup

Feb 23, 2018 / by CWM

If you’ve just founded a startup, your goal should be to maximise your growth as quickly as possible. The faster you acquire users and generate sales, the faster you can move onto becoming a mature, sustainable enterprise.

Tags: business growth, Twitter

How to combat cart abandonment

Feb 16, 2018 / by CWM

Cart abandonment is the bane of every ecommerce store owner. Research shows that the average cart abandonment rate across numerous industries is a staggering 69%! This represents a huge chunk of potential customers who, for whatever reason, showed initial buying intent and then didn’t complete the purchase.

Tags: cart abandonment, ecommerce

How to grow your business with referral marketing

Jan 12, 2018 / by CWM

In a study undertaken by Google, 74% of consumers have said that word-of-mouth plays a significant role in their buying decisions.

Tags: referral marketing

5 powerful customer retention tips

Dec 8, 2017 / by CWM

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

Tags: customer retention

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.