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Navigating the Paywall Puzzle: The Benefits and Challenges

Jan 5, 2024 / by
Navigating the Paywall Puzzle: The Benefits and Challenges

When somebody hits a wall, they generally try to find a way either around or through it. Paywalls, however, are not something you can just plough through with brute strength or sneak around and over; they require users to part with their hard-earned cash and, for many, that can represent something of a red flag.

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How to Measure Your Brand in 2023

Oct 27, 2023 / by
How to Measure Your Brand in 2023

At a time when technology seems to be advancing so fast that it’s almost impossible to keep up, it can feel like a challenge to truly understand your brand’s place and position of influence in the market. Whereas we could once measure brand effectiveness by simply tallying up annual profits, there is so much data…

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Top 10 Task Management Software Solutions for 2023

Sep 22, 2023 / by
Top 10 Task Management Software Solutions for 2023

We’ve been conditioned, in this modern age, to accept the fact that we’re all supposed to be expert plate spinners when it comes to productivity. Keeping on top of all those plates at one time can prove exhausting, especially if you’re working from home, as so many of us are in this post-pandemic world. While…

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Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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5 reasons to use a chatbot in 2023

Feb 10, 2023 / by
5 reasons to use a chatbot in 2023

As technology continues to advance at a lightning pace, businesses are finding new and innovative ways to enhance their customer service options and streamline their operations. One of the latest trends in this regard is the use of chatbots – AI-powered programs that can communicate with users via a messaging app or website chat interface.

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How to find your target audience

Dec 23, 2022 / by
How to find your target audience

If you’ve invested a lot of time and money into building a business and a website, you want to make sure you’re attracting and targeting the right audience. But what does that audience look like? Of course, if you’re a cosmetics company your audience will be primarily women and if you’re a craft beer company…

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5 ways to check if your Google Analytics is working

Oct 7, 2022 / by
5 ways to check if your Google Analytics is working

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

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