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9 Ways to Explain the Value of SEO to the C-Suite

Oct 25, 2024 / by
9 Ways to Explain the Value of SEO to the C-Suite

SEO can be a tricky concept to sell to the C-suite, particularly those who might have reached those lofty heights through nepotism and might not have needed to learn the foundations of how digital marketing works in the 21st century. Often, it’s perceived as too technical, time-consuming, or difficult to measure in terms of immediate…

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Why Brands Might Need to Start Weaning Themselves Off Performance Marketing

Oct 18, 2024 / by
Why Brands Might Need to Start Weaning Themselves Off Performance Marketing

Performance marketing has been the go-to strategy for many brands for years now. It’s data-driven, measurable, and often delivers quick, tangible results—whether through clicks, conversions, or ROI. But as the digital marketing landscape shifts, some are suggesting that it’s time for brands to start weaning themselves off an over-reliance on performance marketing.

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Should You Be Blocking AI Bots?

Jun 11, 2024 / by
Should You Be Blocking AI Bots?

AI is officially mainstream. In fact, it’s slowly reshaping the world in its own image, at least if the scaremongers were to be believed. It’s not hyperbole, however, to suggest that large language models like OpenAI’s GPT and Google’s Bard have ushered in a significant debate in digital marketing. In such a climate, should businesses…

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