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Category Archives: «Digital Marketing Tips»

Elements of a fantastic thank you page

Sep 22, 2017 / by CWM

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

Tags: social proof, thank you page, website design

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

The easiest way to get started with video marketing

Jun 16, 2017 / by CWM

More than 500 million hours of videos are watched on YouTube every single day. We’re living in an era where visual content is crucial for engagement, and the most powerful form of visual content is undoubtedly video. If you’ve been thinking about integrating more video content into your campaigns, but are unsure where to start…

Tags: video marketing

7 simple video marketing ideas

May 26, 2017 / by CWM

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Tags: video marketing

How to increase product page conversions

May 19, 2017 / by CWM

Product page optimisation is one of the most mystifying processes of running an ecommerce business. Once you’ve managed to drive traffic to your site, the next task is ensuring a decent chunk of that traffic turns into paying customers.

Tags: conversion rate, product page optimisation, social proof

How to market your physical products using instagram

Apr 28, 2017 / by CWM

In case you hadn’t noticed, Instagram is pretty popular at the moment! The platform has over 600 million monthly active users and is a potential goldmine if you’re promoting physical products.

Tags: influencers, instagram, paid advertising

How to boost your product page conversions

Apr 7, 2017 / by CWM

In e-commerce, marketers send traffic to their product pages using a variety of methods, including guest posting, influencer marketing and paid advertising.

Tags: conversion rates, ecommerce, on page optimisation

Blogging vs. podcasting: Which Is best for your business?

Jan 6, 2017 / by CWM

Blogging and podcasting are two excellent ways to get your business’ message out there and connect with your audience. But which is better for your business? Let’s take a look at the main differences and how to choose where to invest your efforts.

Tags: blogging, podcasting

5 rookie visual content marketing mistakes

Oct 21, 2016 / by CWM

Unless you’ve been completely absent from social media (and the Internet in general) in recent years, you’re probably aware that visual content is becoming increasingly prevalent.

Tags: visual content, visual marketing

Should I sell physical or digital products?

Jun 10, 2016 / by Nick Annies

As an entrepreneur, one of the most difficult decisions to make is how to monetise your site. After you’ve spent a prolonged period of time publishing high quality content on a regular basis, you’ve hopefully been able to establish a loyal readership for your blog.

Tags: advice, content marketing, design, digital marketing, digital products, quality content, sell online

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.